Red Dragonfly Creates &Nbsp In The West And Builds A New Stage Of Chinese Commercial Brand.

Napoleon once said, "China is a sleeping lion. Once it wakes up, the whole world will tremble." It is asleep, thank God, let it sleep. "Now, the lion of China has waken up naturally. China brand, the lion, China Department store business The lion woke up naturally.

Nowadays, the lion of China has waken up naturally. The Beijing Olympic Games were successfully held. The president of the International Olympic Committee praised highly. The upcoming World Exposition in Shanghai and the participation of 200 countries or international organizations in the world are expected to attract nearly 70 million people to visit. In the past year, China's GDP has jumped to second in the world. In the global economic crisis, China's outstanding performance has made the world feel that Chinese civilization, as an important pole of human civilization, has been rising in the east of the world.

Nowadays, the lion of Chinese brand has also waken up naturally. The "China core" brand such as NE TIGER, Haier and Lenovo are standing on the stage of the world, leading the great revival of an ancient nation. They are identifying what truly belongs to the Chinese nation's humane role and looking for the source, hope and ownership of their unique brand culture.

Today, the lion in China's department stores also wakes up. China's social and economic development, as well as consumption trends and changes in consumption habits, international competition brought by WTO, and heterogeneous formats, from supermarkets, hypermarkets, convenience stores, shopping plaza to specialty stores and the white hot market competition environment of online shopping, department stores naturally woke up. The old retail business mode of "who am I" is declining, and the new retail business mode of "customers need me" is on the rise.

Department stores began to really stand. Consumer Stand on your own account. business model . Not only are the mainstream customers who have infiltrated the deep traditional oriental culture, but also focus on the new mainstream customer groups that they serve, not only after 60 or 70 years. The 80's and 90's growing rapidly in the mainstream consumer front are growing up in the modern open environment of China, globalized, and the Internet is online for 24 hours. The diversity and individuation of culture have huge living space, unprecedented opportunities for independent choice, rational consumption and rational personality. It is commendable that in the 2008 Wenchuan earthquake, the Olympic torch relay and other times of concern, 80 and 90 showed a rare calm, wisdom and courage, and condensed into a tear or smile, becoming the most refreshing freehand brushwork of patriotism. They do not exclude brands and fashions from the West. At the same time, with the increasing prosperity of their lives and the awakening of civic awareness, there is an increasing number of dialogues and exchanges with the world. They are more aware that only by finding something that truly belongs to their own nation and civilization can they no longer look up but equal dialogue with other nations and civilizations in the world and gain their due dignity.

The ingenious and balanced nature of Chinese people has created a brilliant civilization. Hundreds of years ago or even thousands of years ago, Europe had once seen the luxury from the East. The magnificent and beautiful objects from the East were once the dream and pursuit of the nobility of Europe. Even in the history of European art, there left a Rococo Era in which the Oriental Art was flocking. Marco Polo's eastward journey made millions of Westerners obsessed with the East, causing great geographical discoveries that could change the world.

We can foresee the peaceful rise of the Chinese nation and the future. Consumer groups The growth, maturity and civic awareness will surely bring the popularity of Oriental fashion. The reincarnation of the trend will reproduce the harmony of things and harmony.

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East Chuang West guide near Gu Yuan

"Dong Chuang Xi Yin, near Gu Yuan" has provided consumers with a variety of lifestyle choices and personalized brand services to enhance the new image of China's department stores. Is it a topic of concern for today's Chinese department store's business elite?

At present, China's department stores are carrying out the value chain operation mode of "Western and Western", constantly introducing the western classic brands that customers need, introducing, absorbing, digesting and innovating in the aspects of positioning, upgrading, brand planning and differentiated competition, so as to raise gross margin and provide consumers with diversified lifestyle choices and personalized brand services, thus enhancing the new image of China's department store industry. They began to implement the transformation of benefit growth mode, not only to sell goods, but also to sell the trend, sell lifestyles, sell one-stop services, sell brand experience and so on.

But in the post crisis era, we may need to think back to zero. We need to return to the essence of marketing to satisfy customers' diversity of happiness. China's department store retailing with foresight and insight is taking action. Whether it is successful or not is a watershed for improving the efficiency of department stores.

Successful implementation of "near West" retail department stores, the introduction of international brands such as LV, GUCCI, ECCO, etc., have made brilliant achievements in the world, thriving in the Chinese market, and some brands have also reached a strategic cooperation agreement with Chinese stakeholders, sustained development, long-term planning, and localization of talents and long-term operation. Even many foreign background brands have moved R & D centers and manufacturing plants to China, which has greatly improved brand loyalty. The successful completion of such a department store retailing, which is "near West", has largely avoided the financial crisis in 2009, and has continued to sail and gain the future. Others do not adopt the "near West", or do not introduce these genuine classics, which often lead to acclimatized and short-lived. Perhaps because of shortsightedness, killing the goose that lays the golden eggs, perhaps because of narrow vision, choking off the food. Many non classic brands came and hurried. They met with financial crisis and ended in haste. The introduction of such a non classic western brand will undoubtedly result in a decline in the performance of the department store enterprises, until the competitiveness is completely lost and unsustainable.

"Dong Chuang Xi Yin" and "Gu Yuan Yuan" are already the general trend for China's department stores. "Xi Yin" brand can cater for the present, but the future of "Dong Chuang" brand will be more brilliant, because when 80 and 90 become mainstream consumer groups, their consumption is more rational, and they also love our country and culture, so the future of East brand is greater.

Seeking distance from distance

As a brand operator who goes all the way with the department store, the red dragonfly has been thinking about how to lead the Oriental fashion and open the original life. So we thought of "Dongchuang Xi Yin".

Red Dragonfly not only needs to inherit the wisdom of the ancestors, excavate Oriental cultural elements, orient temperament and modern fashion lifestyle, butt out goods and culture that are closely linked to the high quality of life in human society, and also needs to learn from the business management experience accumulated by western market economy for hundreds of years, so as to make up for the internationalization gap that Chinese have formed in the field of modern enterprise management. At the same time, it can enrich China's colorful vision in the field of aesthetic art, enrich the diversity expression of Oriental culture and art, and present the cultural diversity for the world.

"Dong Chuang Xi Yin, near Gu Yuan", red dragonfly seeks distance from distance. In the past 15 years, we have devoted ourselves to building the business philosophy and engineering aesthetics of "zero crossing", passing through the historical accumulation of the ancient Ou Yue civilization, and following the baptism of the market economy, we began to innovate and orient the future. The dragonfly shoe culture research center was set up in 2001. The first Chinese shoe culture dictionary was set up to fill up the blanks in such a reference book in China. In 2004, the first Chinese professional shoe culture series "Oriental shoes" was compiled and published in 2005. In 2005, the first Chinese shoe culture museum opened by red dragonfly was officially opened to the public; 2008, "blue and white porcelain" series, the 2009 "Mediterranean" series and the "British" series, to the 2010 "return to the blue coast" series, and so on, the original theme products appeared in turn; the world shoe capital Milan Italy international top shoe exhibition (MICAM), the Red Dragonfly became the first Oriental shoe brand to enter the 3 boutique hall for more than 40 years. 1999, red Entering the 2010 place, the Red Dragonfly put forward the "perfect transformation", and successfully introduced two REBECA SANVER and TOBE, upgraded two independent brands of red dragonfly, and served the Chinese market together, hoping to give more choices to China's department stores and consumers with rich brand combinations, and also expect to achieve the harmonious resonance between the East and West brands in brand management.

Fortunately, the strategy of "creating the East and attracting the west" has achieved initial success in the red dragonfly. In the information release of China's authoritative brand investigation report in March 2010, red dragonfly has occupied the first place of the commonly used brand, the pre purchase brand and the ideal brand in the Chinese footwear brand.

How to make dreams come true? The answer may be in "East Chuang Xi Yin, near Gu Yuan". This may be a common stage for China's department store to enhance its image and build up the eastern and Western brands. It is also one of the ways to build a harmonious business ecological environment of department stores and brands and achieve industrial upgrading. It may also be supporting China's economic development transformation with practical actions, supporting Chinese and Western flourishing and dancing together, and practicing Oriental fashion creation and Chinese national renewal.