Shoe Enterprises Kangnai Starts With "High" And Starts From "Real"

Not long ago, Italy Shoe Retailers Tang Da, chairman of the association, met Zheng Xiukang, chairman of Kangnai group, and even sighed with his thumbs. "Rome City Hall officials wear Kangnai shoes, Kangnai is amazing!"

And more than ten years ago, Zheng Xiukang walked on the streets of Rome, and always used to look down at people's feet. Seeing no foreigner wearing Kangnai shoes, he thought he had to let his own brand shoes go abroad.

Today, with the head of "head up" logo, Kangnai In the more than 20 countries such as France, Holland and the United States, the growth rate of overseas sales has reached 20% this year. Next month, as the first Chinese shoe manufacturer to implement overseas brand monopolization, Kangnai will launch its own high-end brand, sell it in 200 stores, and step overseas, attracting more and more overseas high-end consumers.

"Kangnai wants to enhance its high-end manufacturing advantages and strive to build high-end brands in the international arena." Zheng Xiukang said Kangnai is taking a road of "transformation and upgrading", that is, "top up" with high-end brands, and communicate with consumers, down the "site", to become high-end brand manufacturers.

Winning from "high" and starting from "real" has always been the secret of Kangnai's leading development. In the past 30 years, from the first realization of mechanized production in Wenzhou shoe industry to the first batch of well-known trademarks in China's footwear industry, the first "China shoe industry king" title has been awarded the first "China Leather leading shoe king" and won the first "National Quality Award" of China's footwear industry. Kangnai has established more than 20 first in the industry. Today, Kangnai, once again, is standing on the "high-end" stage, trying to build a "sky" in many brands in Wenzhou to explore the new mode of transformation and upgrading of Wenzhou's dominant industries.

Many years Technological innovation The high-end manufacturing capability has injected the bottom line for Kangnai's transformation and upgrading. In pursuit of the comfort of leather shoes, Kangnai has developed a series of products, such as "business comfort shoes" and so on, and has widely applied new technologies such as "Goodyear sewing technology" and "flexible insole technology". Behind this is Kangnai's 30 years of manufacturing expertise, 280 fine processes, 500 meter operation processes, 13 core technologies and 30 technology patents.

The launch of the high-end brand strategy has opened a new path for Kangnai to develop. In the past less than a year, Kangnai has entered Tianjin, Jiangsu and many other places, "Wenzhou name shopping". Next, Kangnai will launch another high-end brand, "KENOL", which will focus on high-end markets at home and abroad, enter the mainstream shopping malls of the first and second tier cities, and set up self owned stores, priced between 1200 yuan and 2000 yuan.

The adherence to the "overseas strategy" has found a new growth and growth point for Kangnai. The first batch of overseas economic and trade cooperation zones led by Kangnai, Russia's usurusk cooperation area, is shifting from processing to processing and trade, and opening trading companies in Russia to lead more SMEs in Wenzhou to "go out". In the steady progress of the cooperation zone, Kangnai opened more than 230 stores (cabinets and offices) throughout the world in the past 9 years. Today, Kangnai has stepped into the Southeast Asian and European Union markets to expand overseas high-end markets.