New Year'S Brand Of Clothing: Nine Wolves PK Seven Wolves

China's new power -2010 Textile and garment industry The ten big selection was officially launched in June 10, 2010. The two famous men's clothing brands, nine wolves and seven wolves, participated in the campaign of ten leading brands in the textile and garment industry in 2010. Since it is an election, then there must be a ranking order. From the time of the award presentation, the voting is still in full swing. The immediate lead and backwardness are not the final result. In order to let more netizens and insiders know more about the situation, several conjectures have been made. If you are the advocates of these two brands, you may wish to put your valuable vote on your beloved brand clothes.

Conjecture 1: Nine wolves and seven wolves at the same time.

Nine wolves and seven wolves at the same time

If the two brands are listed at the same time, it is not impossible, because they are the ten largest in China. Men's wear brand One, on the theory of strength, the reputation theory is equally well-known. In recent years, the rapid development of nine herd kings and seven wolves has many places worth learning and learning from.

Talking about nine herd kings:

First, restart the listing plan and test the international operation of water.

In 2009, Joeone More than 400 stores have been added, and the number of stores nationwide has reached 2500. The expansion of stores is not only to prepare for listing, but also to introduce international brand sales.

Lin Congying, chairman of the nine Mu Wang, told the media that at present, cooperation with several European brands is under negotiation, and no specific letter of intent has yet been signed. It is understood that once the acquisition is completed, King Mu will occupy an absolute controlling position. Apart from retaining the brand's R & D and design team, the brand will also be introduced into domestic sales. For the specific amount of acquisition, the nine Mu Wang refused to disclose the reasons for company secrets, but according to industry speculation, the purchase amount will be around 4-5 billion yuan.

In the two and ten years, a new record of men's trousers sales was established.

The China Federation of Commerce and the China National Business Information Center jointly released the statistical results of the main commodity sales of key retail enterprises in China in recent 2009. The nine trousers' western trousers ranked first in the market share of similar products, and realized the "ten consecutive champions".

Three: Men's clothing shop upgrade to play a "low carbon environmental protection" brand.

In the production workshop of the nine Mu Wang, a group of advanced flat car equipment introduced by the world. The electricity consumption can be saved by 60% every year. At the same time, they have strengthened the research and development of environmental protection technology and green fabrics.

Four, test the water experiential marketing to win consumers.

"Nine Cow King" men's large-scale exhibition tour and the ox bull national competition competition, with the help of "riding ox" activities, nine Mu Wang in each city's activity scene, not only displayed the rich men's clothing, but also took the opportunity to launch new products, and on-site to provide personalized customization services. The bull ride competition "enables consumers to fully understand the product's quality and brand connotation in experiential marketing.

Look again Seven wolves :

First, upgrade the slogan and skillfully borrow the "celebrity hall" to join hands with the movie king.

This is an innovation of men's clothing brand marketing. The new advertising blockbuster of the wolf wolf landed on CCTV media. Its 2010 brand new slogan: "chasing life and men is more than one side" is also making a new appearance. At the same time, the seven wolves "Mingshi Tang" attracted the participation of the Red Emperor. Greatly enhance the influence and visibility.

Two, the introduction of eco quality casual pants.

The "bamboo fiber" fabric is made of natural bamboo and excellent long staple cotton fiber. The fabric with a certain proportion of Xuan bamboo fiber plus top quality long staple cotton fiber has good natural bacteriostatic, soft, breathable, warm, bright and broad. Its fine skin, soft touch, natural bacteriostatic, green, environmental protection, health and other characteristics, deeply favored by customers and friends.

Three, introduce advanced technology to explore business diversification.

The seven wolves and the world top 500 IBM and IBM Cloud Computing Center strongly combine e-commerce projects. This is a great improvement in management and thinking and technology. On the one hand, it can improve order processing capacity and improve the backstage support force of online store sales; on the other hand, it is conducive to lifting customer experience, improving the speed and accuracy of order processing, which will greatly enhance customer satisfaction. It further shows that the seven wolves are improving and perfecting the system management and operation mode, and set up a model of innovative learning enterprises in China's apparel industry.

Four. Focus on charitable sponsorship.

After the earthquake, seven wolves donated 2 million cash to start the "love and support" donation for the disaster area. Staff members of the wolves enthusiastically contributed to the disaster area and actively supported the people in the disaster area to rebuild their homes.

In addition, the seven wolves also created exclusive suits for the 2010 "seven wolves cup polo invitational tournament", and took full advantage of this event to interact with consumers; sponsored the first Asian mountain outdoor challenge.

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Conjecture two: Nine herd kings are on the list.

The king of nine herd went on the list.

The result is that the supporters of the king of nine heros must have been delighted. The supporters of the seven wolves will not be dizzy, but they have to listen to me first. This is just a hypothesis.

There are certain shortcomings or deficiencies in the falling wolf. One of the biggest drawbacks of the seven wolves is that some products have quality problems. Some consumers have broken their hearts. Especially recently, several big clothing brands have been exposed to "toxic" clothing. The seven wolves have become the most explosive targets. Although the wolves have responded, "the ingredients are in line with the standards, the products are nontoxic". The products being inspected were produced in July of 07, due to the old and new standard problems, but being called out, clarification is not brilliant.

All brands are growing up in the rough times. Did they not create brand awareness at the beginning of the establishment of the seven wolves brand? Just do a good job of supervision, find out the existing problems, and point out the solutions, believing that the seven wolves can guess three: seven wolves listed on the list.

Now let's say that if the king of nine herd is missing. The sales of the nine trousers of the king's trousers are not to be underestimated, but there are also many problems such as consumer complaints. It seems that the manufacturers must strictly control the quality.

Nine Mu Wang's single product line has a single profit and limited brand development in the future, and the seven wolves have completed channel expansion and product line extension, and stable high growth is worth looking forward to.

Nine Mu Wang is one of the few fashion brands who have never invited celebrities to be spokesmen. Although the star has some disadvantages, but it can quickly enhance brand awareness, and the seven wolves just caught this point. In 2002, it started the way of celebrity endorsement, made the brand early, gained more consumers' recognition, and also built the roadbed for expanding product line to occupy a broader market.

Conjecture four: Nine wolves seven wolves at the same time do not have the ten largest.

Nine wolves and seven wolves are not at the top of the ten.

This result may not be expected by many people. How can two brands that have such strength become a double duck? Yes, it is possible.

Clothing belongs to the fast moving products industry. The rise of the domestic apparel e-commerce platform has greatly impacted the traditional clothing brands. Typical men's clothing brands such as fans and Massa are an example. They are growing at an amazing speed. In the current sub sectors of e-commerce, clothing e-commerce has become the most popular target of all kinds of capital. With the backing of capital and huge market demand, they have become the enemy of the nine brands of "seven wolves" and other clothing brands entering the "ten new brands".

Women's clothing, sportswear, casual wear, children's clothing and other products are well-known brands everywhere. Has occupied the position of the seven wolves, which has the final say of consumers.

To sum up, the campaign of "ten new brands of textile and garment industry" in 2010 is now in progress. What do you think of the many clothing brands such as nine herdmen, seven wolves and so on? Who has the strength to enter the top 100 and the top ten?

Win more consumers' love.