Fashion Dealer: Building A New Brand Is Not As Good As Digging A Coffin.

Getting inspiration from Museum Archives is a compulsory course for many big brands every time they fall. Continuous regression and retro has become the theme of the trend in recent years.

However, the most frustrating is yet to come. Almost every time, a businessman who has a good will is in the "coffin" of ash in the fashion world. Taobao expects these antiques to revive their strength, just like Dior and Chanel.

Recent Paris senior

The plan was set by a British businessman named MartinMcCarthy, who bought the brand in the last few years.

The new comeback is still fresh when it is fresh, but it is not optimistic to see the similar experience in recent years. Vionnet, OssieClark, Halston and Biba (red card of London 60s and 70s of last century) these famous letters in the past have struggled after coming back, mostly in the state of half dead.

OssieClark once returned to line with a romantic print dress in London Fashion Week, but announced another ceased operation last year, which is less than a year away from the exciting comeback.

In 2006, Vionnet closed for almost 70 years, but it is a pity that until now the team has changed a lot, but still no one is interested in it.

This fashion house, which has a similar status with Chanel, is almost like a souvenir left in the museum.

CharlesFredericWorth seems to be back. The designer who will definitely fascinate the students of costume history is not only a veteran figure, but also has many stories -- for example, the first designer in real life who used the real model, and also the brand name on clothing.

But what does this old man who died in 1895 bring to us in addition to the name that keeps history?

Chanel met KarlLagerfeld, an energetic German, who continued to be unshaken. This combination was perfect as a story.

Gucci has also successfully completed the myth of the return of the king, but these are more like a combination of probability and fate, which is hard to duplicate.

Perhaps businessmen are attracted by the seemingly big profits of the fashion circle, thinking that there is a successful mode that can be followed. But this more circle dominated by genius is often illogical.

It may also be that we are too obsessed with history, so businessmen think that it is better to make a story out of a coffin than to make up stories for new brands.

History is really important, so you can imagine why.

Editor's comment: think about how many years we haven't seen the new designers, and give the new people a chance. Who hasn't started yet?