Experts: How To Deal With "Spot Auction"

I am a person.

Experts:

Common "

In fact, this kind of charging work can be solved through negotiation.

But negotiations are routine routines, and sometimes unconventional ways can achieve better results than negotiation.

Auction --

Stores have many advantages.

1, create an atmosphere of tension and concentrate all businesses and agents involved in competition.

A friend is a friend, a close encounter is a natural atmosphere, each has a small abacus. In such an environment, the psychological hint is a very important sign, much more useful than a single negotiation.

2, competition between manufacturers is a good way to raise the threshold.

The essence of auction is competition. Competition always has high, low, lose and win. In the process of competition, the cost is higher than usual, and the profit of stores is increased.

3, do not bother yourself and not offend the manufacturers and agents.

Auction is a challenge from businesses to businesses. The real beneficiaries are actually stores, but stores do not participate in the competition. Everything is business, and stores are fishermen. How can such a good thing happen?

4, the use of face thinking further exacerbate the challenges of the atmosphere.

In the process of auction, the factories that are quite powerful often hold their breath in a breath. They are not convinced by the price of the price, and face thinking makes many manufacturers rush out of a lot more than expected in the boiling blood. This is the most natural thing that stores want to see.

Deal with agents can find ways

Although there are so many advantages to store, as long as we find a breakthrough, agents can protect their interests as well.

1, rational assessment of their strength and the most important business strategy at present is to break the market to do advertising or to do practical business. Is the super high investment worthwhile? Knowing your own situation, you will know your direction and don't be fooled easily.

Be clear about your position and position. Don't be too hot headed to do something repent. Once the contract is formed, it is not easy to change it.

2, make your own budget and investment decisions and control your impulses.

When making the auction, you should calculate your output ratio, always remember that no matter how busy the scene is, the last business can not be done. Sometimes giving up is a smarter decision than choosing.

3, avoid the competition between prime time and gold position.

Usually the main object of auction is the best promotion time and promotion location. The price is also the most expensive. In fact, there is a good sales volume in a slightly bad place. There is no need to squeeze the "single log bridge". It may be calculated that the result is better than that when you compete for gold and gold.

4, form alliances, discuss strategies, control the initiative in your own hands, you decide the store, like a shopping mall in Hangzhou, shampoo auction is a case that can be used for reference.

There is no permanent enemy in the business field, only permanent interests. Even if the enemy is at some point, the interests of alliance must be greater than the enemy's interests.