"Clothing Drug-Related"? Who Is Behind The Plot?

　　 Over the past week, the "clothing related drug" incident has been bubbling with excitement. Related enterprises are under pressure from the negative reports of TV and print media. Fortunately, the relevant parties made a positive response at the first time.

Aiming at the problem of color fastness, jeanswest It is explained that color fastness is the firmness of textile during its use or processing, which is subjected to external factors such as washing, friction, water immersion, sweat, sun and so on. It is an indicator of the internal quality of textiles. The color fastness test includes 6 aspects: color fastness to water, acid fastness to perspiration, alkali fastness to perspiration, color fastness to rubbing, fastness to light and colour fastness to wash. The JEANSWEST's unqualified trousers products are color fastness to perspiration and color fastness to rubbing.

Since receiving the notice from the relevant quality inspection department, the company has taken decisive actions in more than 2400 shops nationwide. The first time the product was put off the shelves, and at the same time, it promised to consumers that customers who had purchased the clothing could go back to the local stores with the shopping documents.

JEANSWEST International (Hongkong) Co., Ltd. responsible person said that the company's color fastness detection event, will strengthen and improve the production and monitoring process, to ensure that the color fastness of the products sold to meet the standards. As for the media's misrepresentation of "clothing toxicity", the formaldehyde content of JEANSWEST products and the detection of decomposable aromatic amine dyes are all within the relevant standards. There are no toxic and harmful substances, which do not have any harmful effects on the human body, and consumers need not panic.

July 29th, Quanzhou Seven wolves The sporting goods company formally explains the product problem as follows:

According to the inspection report of Beijing industry and Commerce Bureau, the products produced by Quanzhou seven wolves sporting goods Co., Ltd. were all slightly exceeded the standard of spandex ingredients, and all the other indicators were qualified, which proved that they contained no toxic substances.

It is a difference between the old and new standards that the composition of spandex is out of line. The products sampled by the Beijing industry and Commerce Bureau were produced by the seven wolves brand authorized company, Quanzhou seven wolf sporting goods company. The product number was 189010169, which was produced in July 2007. At that time, the company organized the production according to the FZ/T 73008-2002 product standard and the FZ/T 01053-1998 "textile fiber content label"; the national textile Standardization Technical Committee knitted Technical Committee revised the implementation standard of "fiber content" at the end of 2007, and the new "fiber content" standard was FZ/T01053-2007; the national textile Standardization Technical Committee knitted Technical Committee revised the product implementation standard in 2009, and the new implementation standard was GB/T22849-2009.

Since the GB 5296.4 mandatory national standard has not been revised so far, it has followed the FZ/T 01053-1998 standard. Even if it is qualified according to the current standards, the company has not changed the product labels previously produced. Spandex fiber material is a relatively good fiber material. According to the requirements of FZ/T 01053-1998 standard, the product is not up to 3.7%, and the product is up to standard. After consulting the relevant standardization bodies: the FZ/T 01053-1998 standard is not obsolete and can still be used, only to encourage enterprises to explore the possibility of using the latest standards. According to the specific conditions of the company's products, the product did not carry out the new FZ/T01053-2007 standard.

To sum up, the products being tested were produced by the company in July 2007. They are strictly implemented according to the relevant execution standards, and are qualified products conforming to the relevant standards. Spandex fiber material is a good fiber material, there is no toxic and harmful substances, no harmful effects on the human body. As of May 2010, this product has been completely stopped in the market sales, and now there is no such product in the market.

Crisis events are likely to happen every enterprise in the course of operation. Because enterprises are an important part of the economic society. Management At every level, the government exchanges and interact with government regulation, terminal consumption and media supervision every day. Crisis public relations is also the key to assess the emergency response capability of enterprises. "No problem, no trouble, nothing to worry about!" this old saying is most suitable for enterprises to deal with crises. Positive response and moderate explanation are the two magic weapons of crisis public relations. The response is not active, leaving more room for external accusations, while deep explanations are more likely to cause people's disambiguation. In the Chinese society that firmly believes that "there is no way to change", the middle road should be a better choice. In fact, the most important improvement of enterprises is also in terms of products, because that is the core competitiveness of enterprises. In the process of contacting with external government supervision, terminal sales and media supervision, we should make the enterprise information in a timely, transparent and accurate manner, thus making it easier to achieve effective and symmetrical information. Fortunately, time can kill everything and carry out crisis public relations correctly. Bad things can turn into good things.