Post Crisis Era: Five Kinds Of Clothing Consumer Characteristics And Suggestions

The first step to effectively grasp the market is to know which category your target customers belong to.

CEOWendyLiebmann, the US WSL strategy retail companies, said: "consumers do not have ethnic and racial differences. Only two kinds of differences play a decisive role.

Those who naturally don't like to buy clothes will get less income, and those who live to buy clothes will still be able to buy clothes if their wages are lower. "

One type: keen on shopping, though with limited income, they also know that they do not have much money to spend.

The report said: "they don't earn much money from these people, so they know smarter consumption so that they can buy more."

They will search for cheap products that they want to buy online, or shop at low-priced supermarkets like Walmart.

They have really given up chasing big brands.

The two category: the same family, family income is not much, and because of the financial situation makes her not willing to shop, often fight between buying and buying, although they will also look for discount stores, dollar stores and other discount stores, but has not yet reached the "height" of online consumption.

The three category: to treat shopping with a cool mind, often need to measure whether to buy goods.

Although family income is higher than that of ordinary families, shopping is only a means of survival for such consumers.

Therefore, in order to avoid the trouble of shopping on the street, such consumers will adopt online shopping.

They think cheap goods are good, but they are not the only standard. They like the rational consumption of goods three.

The report says: "the smartest way of consumption for this group of people is not to consume."

The four type: though it is only medium.

The five category: such consumers have high incomes and pursue fashion and love to buy clothes.

However, compared with the pre financial crisis, spending power has declined slightly.

Compared with what they wanted to buy before, they are now concerned about the original value of the product.

Advice to shopkeepers:

For a group and two categories, for stores, the introduction of as many low priced products is a magic weapon to attract these two categories of consumers.

However, according to the enthusiasm of pursuing low price products, a group of consumers should be even better. Therefore, it is easier to buy a category of consumers with low price promotion.

"A type of consumer likes to bargain very much. If a shop gives her such pleasure, she will become a repeat customer."

Stores should also try to make the display more attractive, and give consumers the feeling of "creative shopping".

In the face of third kinds of consumers, unless you can show the high quality and high value of clothes, she will not patronize.

For four types of consumers, discount promotion is not so effective.

"They are often attracted by new products and can not resist the temptation of new products.

There is a good discount, but she will not necessarily buy it. "

Therefore, the style of furnishings in store should be updated regularly.

And the five type of consumer, you must tell her the value and practicality of the product.