Textile Industry Consolidating Foundation And Steady Development

The implementation of the textile industry readjustment and revitalization plan for more than a year has put structural adjustment in a prominent position while emphasizing the importance of scientific and technological innovation to the sustainable development of the textile industry. This also clearly indicates the direction for the future development of the textile industry.

Technology plays an important role in promoting the sustainable development of industry and enhancing the endogenous driving force of industrial development. Under the guidance of planning, technological innovation is also run through many textile enterprises' production and operation.

Recently, reporters learned from the China Textile Industry Association that a group of textile products with high technology content represented by vortex spinning core spun yarn is becoming a new force in the development of the industry.

China textile industry association responsible person said that vortex spinning is a free end spinning equipment developed on the basis of jet spinning, which has been widely recognized in the market for cellulose fiber and chemical fiber blending.

Eddy spinning core spun yarn manufacturing enterprise Shandong Dezhou Huayuan Ecological Technology Co., Ltd. has always attached great importance to the development of new products, its fiber varieties from the initial 5 kinds of development to the current more than 50 kinds of yarn, from the initial 50 to 3600 kinds of development.

It is understood that vortex spinning core spun yarn is considered "perfect yarn" by some experts because it has made up for the weakness of weak spinning and weak strength of vortex spinning.

With the structure of ring yarn and its more functions and popular characteristics, the vortex spinning core spun yarn has good ball resistance, excellent dyeing property and abrasion resistance. The fabric has the advantages of smooth appearance, good moisture absorption and quick drying.

At present, vortex spinning core spun yarn products have been used in knitted sportswear, casual wear, home textiles and other products. In the field of western trousers, high-grade dress, high necktie and so on, vortex spinning core spun yarn products also have broad market prospects.

Not only is the product upgrading, technological innovation also provides technical support for the industry to save energy and reduce emissions and eliminate backward production capacity.

The relevant information of China Textile Industry Association shows that due to the strong support of related technologies, the energy conservation and emission reduction work in the industry is progressing smoothly. The overall consumption reduction and environmental protection target of the textile industry in 11th Five-Year is expected to be successfully completed.

"The past year has been the biggest year for technological progress to push the industry to eliminate backward production capacity, which is both a requirement of industry and a result of market competition."

The relevant person in charge of the China Textile Industry Association said that in 2009 the chemical fiber industry eliminated 1 million 372 thousand tons of backward production capacity, and the strength was unprecedented.

Take polyester industry as an example. At present, the new project will reach at least 900 tons per day, which will reduce the energy consumption level by 20% and reduce the comprehensive cost by 15%.

At the same time, technological progress has also increased the percentage of chemical fiber products in China by 5 percentage points.

"Textile industry, one is hard power, the other is soft power. If these two strengths are combined well, the international competitiveness can be enhanced.

Hard power mainly refers to technology, textile science and technology, including equipment, crafts, weavers, skills, and teams' creativity for real products.

Du Yuzhou, President of the China Textile Industry Association, pointed out that forging the hard strength of enterprises with technology as the support is the key for textile enterprises to identify the key points to improve the contribution rate of science and technology, to successfully overcome the crisis and to achieve sound development.

Brand building to enhance soft power of industry

Since the beginning of this year, the profitability of China's textile industry has improved significantly compared with the same period last year, with the significant increase in exports, the continuous improvement of domestic sales and the acceleration of structural adjustment within the industry.

Among them, the effectiveness of independent brand building brings more and more obvious benefits to enterprises.

In recent years, with the improvement of textile industry's technological level and capability of independent innovation, more and more enterprises have developed from OEM processing to independent brand building in the past.

During the "11th Five-Year" period, the textile industry clearly put forward the development ideas of increasing the contribution rate of science and technology and the contribution rate of the brand, while vigorously promoting technological pformation and technological innovation, and strengthening the efforts of independent brand cultivation. The whole industry regards improving the design level and brand value as an important goal of pforming the development mode.

At present, a large number of textile and garment independent brands, which are competitive and influential in the domestic market, stand out in the domestic mass market and occupy the dominant position.

It is understood that the textile industry has 38 categories, of which more than 300 brand products have won the "China brand" title.

At the same time, the pace of developing our own brand in the international market has also been speeded up.

In the home textile industry, the independent brand construction has made great achievements. The independent brands such as Luo Lai, Yuhang and Meng Jie have high recognition in the home textile market.

Industry experts said that nowadays, under the guidance of the idea of "home textiles", the categories of home textile industry are more abundant. There are already towel, quilt, blanket, handkerchief, belt, curtain, bag, kitchen, cloth sofa and all kinds of cushions, which have become the protagonists of the market from the former supporting role. The household textile has already made up three parts of the textile industry with clothing textiles and industrial textiles.

"The competition in the home textile industry is becoming increasingly fierce. In this process, the construction and operation of the independent brand is particularly important."

China textile industry association responsible person said, creating brand is not easy, how to run the brand, maintain the brand, make the brand loud and stable, will become a lot of home textile enterprises need to think deeply about the problem.

"When we develop products, we will think more about the current consumption concept of consumers and how to link fashion elements with traditional products."

Hangzhou Xiaoshan Changhua decorative cloth factory official told reporters that the positioning of the scientific concept of design for enterprises to maintain brand image provides a prerequisite.

Waltay International Textile (Hangzhou) Co., Ltd., which only made its own design, worked hard in the development of new products, constantly strengthened the development of new products, adjusted the product mix according to market changes, and ensured that brand always kept quality in renewal and innovation.

"In the specific development process, customers and home designers will participate in the development of new products, in the fusion of fashion elements to create innovation."

Waltay chairman Xu Bohua said.

In addition to related enterprises, many places have also intensified efforts to cultivate their own brands in the textile industry.

The reporter learned from the China Textile Industry Association that in the face of the current situation of many primary processing and OEM production, the low proportion of technical content and independent brand and the few famous brands in Hebei, the brand activity of the textile industry was launched.

In one year's brand building activities, a total of 21 textile and clothing products were awarded the title of famous brand products in Hebei Province, and 8 products were awarded the title of Hebei high quality products.

Gaoyang County, an important towel producing and distributing center in the country, has set up the towel quality supervision and inspection station of Hebei Province, which has played a positive role in promoting the product quality, enhancing the development ability and accelerating technological innovation and technological progress.

Reporters learned that, according to the "textile industry adjustment and revitalization plan" and "accelerating the promotion of clothing and home textile brand building guidance" put forward the "cultivation of about 100 influential brands," the task of the relevant ministries and trade associations have recently stepped up the promotion of clothing home textile brand building efforts.

"We must soberly realize that after the completion of the mission of scale expansion, our garment industry has embarked on the path of brand development centered on innovation, which is the arduous task of the garment industry in the new historical period.

In the future, we will systematically promote the construction of the independent brand of garment home textiles from five aspects: strategy, mechanism, environment, leading quality and quality.

Zhang Li, director of the Department of consumer products industry of the Ministry of industry and information technology, said that at present, the competition pattern of China's textile and garment industry has jumped out of the competition stage of product innovation between enterprises and enterprises, and has moved to a new stage of integrated innovation in a more systematic industrial chain.

"For enterprises, we should lay a solid foundation, practice hard work, have advanced R & D level and perfect testing means, form a scientific quality standard system and social responsibility system, establish a global procurement team, have a strong global market control power, and comprehensively enhance their soft power and hard strength."

Zhang Li said.