Meck Loves To Sponsor The Shenzhen Universiade &Nbsp, And Opens A New Round Of Sports Marketing.

At that time, the national audience will see the new era of Meck. Creative footwear And excellent Sports equipment To see China's famous trademark Meck Brand fashion. The responsible person of the Organizing Committee of the Universiade said that the successful signing of Meck is the official senior partner of the Universiade in Shenzhen. It is valued for its fashionable, green, healthy excellent product quality and the conveyed happy sports brand appeal. It expresses well the connotation of the Universiade's movement, harmony, passion and "different excellence". This sponsorship strongly reflects its strong brand strength, and let us witness the brilliant performance of the national sports brand soaring in the Universiade. {page_break}

Whether it is the Beijing Olympic Games, Guangzhou Asian Games or the upcoming World University Games, China has become the leader of the world sports power. Like athletic athletes who fight bravely on the athletic field, the rapid growth of Chinese local national sports brands has become the focus of attention in major sports events. Less than half a year after the Olympic flame extinguished in the Guangzhou Asian Games, Meck has already focused its attention on the World University Games, which is more vigorous, tough, enterprising and enterprising spirit. This is undoubtedly closely related to the rich brand resources accumulated by the Meck brand and provides a gorgeous stage for the further development of Chinese national brands. The huge sponsorship of the Universiade in Shenzhen is not only a matter of funds, but also contains the value significance of the Universiade for the future development of China's youth sports, and reflects the strength and charm of the Chinese national sports brand to the world.

On the road of brand building, Meck attentively focused on mass sports. In 2008, the Chinese women's hockey team sponsored by Merck won the silver medal in the Beijing Olympic Games. In 2010, Meck sponsored a series of important sports events such as the 2010 China World Table Tennis Team Challenge and the twenty-second China table tennis open. Mr. Fu Zhiqin said that sports at the same time embodied strength and skill, speed and elegance, and endowed people with boundless inspiration and motivation. The spirit of "striving for success, enterprising and never say defeat" advocated by the company is consistent with the enterprise idea of "continuous innovation, quality creation" and always striving for excellent quality. Continuing to strengthen marketing publicity of sports events is an effective way to enhance brand awareness and reputation.

The design of Meck sports shoes and shoes has always advocated ergonomics, aiming at building a healthier and more comfortable sports shoes. Meck, as the fashion sponsor of the World University Games, is carefully selected, carefully designed and focused on details, whether from cloth selection or style design, so as to "tailor" the participants and try their best to escort the participants.

Mr. Fu Zhiqin, director of the Meck brand center, said that Meck will continue to implement the company's brand strategy as always, and will continue to sponsor and support the development of sports in future sports events and events, and contribute to the development of sports. At the same time, with the help of the World University Games, this platform will show the competitiveness of the company, enhance the brand image of the company, and win good social and economic benefits for the company. We believe that today, "Shenzhen has no distance from the world"; in the future, "Meck has no distance from the world".