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LV Is Deeply Trapped In "Quality Door" &Nbsp; Aftermarket Service Is Tortured

2011/6/9 15:29:00 61

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With the upgrading of consumer demand, LV is represented in China.

Luxury goods

Loyal supporters continue to grow.

Luxury goods have also changed from exclusive consumer products owned by a few elites to the middle class consumer goods.

Compared with the soaring sales performance, the after-sale service of luxury goods is mediocre.

brand image

Serious discrepancy.

Domestic consumers experience luxury goods, which are expensive but difficult to enjoy.

A LV bag two times open.

In February of this year, Xiao Liu spent 11600 yuan in Macao to buy a LV.

Men's Satchel

。

However, it was not long before the glue was found near the new zipper.

Xiao Liu then went to Louis Weedon's Hang Lung Plaza store to replace the merchandise.

Luo Peijing, the Shop Director, told him that such a situation could only be used to patch up the bags and not to replace them.

Two months later, Xiao Liu again communicated with the LV shop in Guangzhou, and finally changed to the same type of new bag in Shanghai Huaihai store.

It was only 5 days later that the new bag appeared in the same place.

The next day, Xiao Liu once again found LV Huaihai store in Shanghai. The shop director said he could help Xiao Liu exchange other styles of bags, but the premise was that Liu could not claim that the package had design flaws.

Reporters contacted Louis Weedon, director of China's media in the area. The other side told reporters after inquiring about the goods exchange records, "we sell this bag very well, and sell so much, only this one has been exposed to such a gel condition, and he encountered the same situation for the two time, it should be the customer's own problem."

However, according to the shop director of a LV store, there are not many customers who have experienced gel opening, but this is not the only one that the media leader said.

According to public information, the question of the quality of LV has been questioned for the first time in China. As early as 2008, the Hangzhou LV shop was closed for more than 10 days due to the lack of a backpack. The Zhejiang provincial industry and Commerce Bureau has issued a notice of punishment decision to Louis Weedon (China) Commercial Marketing Co., Ltd., ordering it to make rectification within a specified time, confiscate the illegal income of 298 thousand and 600 yuan and impose a fine of 462 thousand and 500 yuan.

In the public relations crisis, LV can be very cooperative. Louis Weedon has apologized to Chinese consumers through the media, and set up a working group in Paris to study the quality requirements of the Chinese market.

Luxury brand service short board

Data show that from June 2010 to date, 65% of the total consumption of luxury goods in Europe belongs to the Chinese.

The increasingly mature Chinese consumers want to get the after-sale service in China, such as the European and American markets, and even the after-sales service of products purchased overseas.

Therefore, it is particularly important to establish after-sales service facilities in the Chinese market and improve service quality accordingly, providing services for all kinds of products purchased by Chinese consumers, not limited to products purchased in the mainland.

Even for the Louis Weedon group, which is the top tier brand, this needs to be improved.

LV China media chief told reporters that like Mr. Liu buying products in Macao, the mainland could not directly check its consumption records.