Burberry: Put Down The Arrogant &Nbsp; Return To China To Become The Tide Card.

A few days ago, the design director of the Burberry world's largest flagship store, Beijing Yao Lai new world store, was 39 years old.

Christof even brought the British band Keane to the scene - Burberry claimed that he had long been closely related to the British music community.

"I am very excited to be back in China."

Burberry Global CEO Angela Arend (AngelaAhrendts) said.

Five years ago, when she succeeded Rose Marie Bravo (RoseMarieBravo) as the new CEO of the company, she regarded China as a key market in its expansion area.

After taking office, Angela appointed the 34 year old Barry as the design director, took charge of the brand's design business, and from product design to store design, he was in charge of it. At the same time, he also announced the suspension of Burberry's 35 product categories.

She believes that brand must be rebuilt.

In two years, Angela and Barry pformed Burberry into an image of a young brand.

But they still can't really control China. For the younger Burberry now, this is a fast growing market. It is very important to please the consumers here.

It has withdrawn the right to retail in China.

In June 2010,

The deal is worth the money.

Burberry's profit extends from wholesale income to retail sales. The company hopes to earn more than 20 million pounds in the next fiscal year.

More importantly, direct control of these stores, then the sales of each store can be directly controlled, real-time feedback.

It is very important to directly control the needs of Chinese customers.

In 2009, when the performance of other luxury brands declined, Burberry Europe's performance was relatively good, which is directly related to China.

Angela said that Chinese tourists are another big source of Burberry.

Over 30% of Britain's business is Chinese.

They contributed much more to Burberry when they were traveling.

Because of tariffs and other reasons, the average price of Burberry in the UK is about 40% cheaper than the price of Burberry in China.

In 2010, Burberry's attitude toward Chinese also changed from soliciting business to actively catering.

Previously, the luxury brand had launched two series of blue and black labels in the Japanese market - sold only in Japan.

The change starts with the flagship store of the new world.

Burberry this publicity posture has shown the characteristics of "one family" and is quite close to the people.

Barry himself even acted as host in the opening ceremony.

He always dares to innovate, is called the TomFord of England, and the latter has created the brilliance of Gucci.