Fujian Shoes And Clothing Brand Entered The Era Of Cross-Border Development

"How? Anta No sports products? "Miss Lin recently went to Fuzhou on a business trip, via a Anta at East Jie Kou. Exclusive shop It was found that the products displayed in the shop were basically not related to sports. "No matter the style of design or the type of products, it looks almost the same as that of Smith Barney." This is not illusion. In addition to Anta children's wear and Anta's women's series, Anta also has a sub brand: Anta life, which refers directly to the "Chao brand" market. Not only is Anta, there are nearly seven wolves, wild leopards, Jin Mai Wang, and rich birds, far from Semir, YOUNGOR. Wedding bird "Bosideng, or derived children's clothing products, or into the field of sporting goods," today's competition is not limited to a single field, and now "cross-border" competition has entered the white hot stage. Dong Honglong, general manager of RI Dong Sheng sporting goods, said that some of the Shishi brand enterprises have begun to "cross boundary" development.

If we say "crossover", Jinjiang enterprises will go ahead. The seven wolves have entered the sporting goods field after their unique market in the leisure wear market. Now they are also involved in children's wear. "Apart from the steady development of the relevant sub brands, the movement of seven wolves and children's clothing has also made great progress in recent years." Lin Hongnan, chairman of Fucheng (China) Co., Ltd., who knows quite well about Fujian's famous textile and garment enterprises, believes that the future textile and garment industry is no longer a single brand, a single product, a single series of competition, but a whole brand, a whole product and a whole series of competition. Take the domestic sporting goods brand as an example, Anta's market value has surpassed Lining for many years. The latest market value is more than 2 times that of Lining. Although sales have a certain gap from the latter, the profit has exceeded Lining. In addition to Anta, XTEP, PEAK, 361 degrees, Jordan and Hongxing Erke also share the domestic sporting goods market in the capacity of "second groups". "They can be regarded as real brands, and it is unlikely that such brands will emerge in the field of sports products in the future." Mr. Fang said that in the further exploitation of the domestic sporting goods market, these brands may or may be involved in such fields as men's wear, women's wear and children's clothing. "What's more noteworthy is that the sale of foreign brands in China has become a new target and direction for these enterprises." The trend of China's growth and listing has given inspiration to these enterprises. Therefore, XTEP joined hands with Disney and Anta to see the distribution rights of Lining and China.

As for Shishi enterprise, in recent years, it is also developing in the "cross-border" development. The wild Leopard Group has launched the challenge brand of the wolf and the rich and precious birds. ANYWALK has launched the mid and top grade clothing brand Golev. "Shishi enterprises are also catching up with the development of Jinjiang Enterprises." Shishi quality and Technical Supervision Bureau officials believe that, compared to Jinjiang, Shishi textile and garment industry hardware is more perfect, challenge the amount of tax revenue every year millions of cumulative, ANYWALK won a market acclaim for a year, Golev also steadily stationed in large shopping malls, "full of industrial chain Shishi, the advantages will become more prominent in the future, this also gives Shishi enterprise" cross-border "development platform.