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Merck Sports High-Speed Rail Advertising &Nbsp, Showing New Competitive Vitality.

2011/6/9 15:30:00 39

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Meck Sports High-Speed Rail Advertising Competition Vitality

Recently, reporters from Fujian

Meck

Leisure Sports Products Co., Ltd. (hereinafter referred to as Meck) learned that in order to provide consumers with a more comprehensive understanding and understanding platform, in the long term advertising display, star marketing, sports marketing,

network marketing

After a series of publicity channels, Meck will launch advertising on the high-speed rail train from Xiamen to Shanghai, and launch a commercial train advertising marketing.

The Shanghai Xiamen Shanghai high-speed rail special column, Meck's refreshing brand image advertisement, lets outgoing passengers, such as in the Meck special train, provide more efficient, environment-friendly and speedy high-speed rail to fully interpret the spiritual connotation of Meck sports beauty.

It is reported that Fuzhou Xiamen railway motor car was opened in April 26, 2010. This is the second high-speed railway opened in Fujian province after the opening of Wenfu Railway. It is also the first complete intercity high-speed rail in Fujian Province, which opened a new era of high speed rail in the west coast.

After the EMU operation, it takes only 38 minutes from Xiamen to Quanzhou, and Xiamen to Fuzhou has also shortened from the original four hours to 90 minutes now; Xiamen to Hangzhou is only 6 hours and 19 minutes; and the operation of the Xiamen and Shanghai EMU has changed the whole process of the whole journey from Xiamen to Shanghai throughout the day and night, and the time has shortened from 35 hours to 24 hours, 51 hours to 7 hours, and the cost of time saving is over 2/3.

With Xiamen

High-speed rail

Xiamen's passenger flow increased from more than 8000 to 2 to 30 thousand per day.

Among them, the number of business people travelling between Xiamen and Shanghai has also increased a lot during the same period. The Shanghai and Shanghai special train, which connects Xiamen and Shanghai, represents a high-speed docking between Xiamen and Shanghai, and Fujian and Shanghai. This reflects the firm strides of the development of an international metropolis.

As a result, Hercynian ushered in a new round of strategic development.

With the advent of the high-speed rail era, the economy of all parts of the country has embarked on a new track of rapid development.

As one of the leading companies in the same industry, Meck, as a well-known trademark in China and a listed company in Hongkong, keeps the leading level in the same industry while paying more attention to exchanges with all sectors of the society. It pays attention to the needs of middle and high-end business people travelling in various commercial cities, and makes a good combination of the convenience, speed and punctuality of the high-speed rail era with the brand positioning of Meck, so as to provide convenient, comfortable and cost-effective high-end products for business people.

Since its inception, Meck has always attached great importance to the diversity of publicity channels. It has hired world-class diving champion Fu Mingxia, Chinese pop singer Stefanie Sun, and popular little heavenly king Show Luo as brand spokesmen. In 2008, the Chinese women's hockey team sponsored by Merck won the silver medal in the Beijing Olympic Games.

In 2009, Meck and Hunan satellite TV cooperation opened a strong "happy 8".

In 2010, he joined the Shanghai World Expo in the United Nations Pavilion, sponsored the "second haze model TV competition", sponsored the 2010 China World Table Tennis Team Challenge and the twenty-second China table tennis open.

These have been widely recognized by many consumers, and gradually enhance the social influence and reputation of Meck.

The annual advertising signed by Meck on the Xiamen Shanghai high-speed rail special train can be regarded as an important supplementary form for the previous publicity channels, making a more precise positioning for consumers, pmitting the brand image directly to consumers, and deepening the familiarity and popularity of Meck in the minds of consumers.

Mr. Fu Zhiqin, director of the Meck brand center, also said that the high-speed rail which was converted into power by electricity and used as the most green and environmentally friendly ground vehicle is in line with the healthy lifestyle of Meck, which is another important reason for Meck's launching of high-speed rail media.

It is reported that in 2010, the environmental planning department (UNEP) opened a month long exhibition at the United Nations Pavilion in World Expo, Shanghai. Meck has been implementing environmental protection with the UNEP, presenting green environmental knowledge, ideas and lifestyles to the audience, calling on people to protect their survival environment in order to achieve sustainable urban and ecological development.

The personality, fashion and innovation of Meck and the healthy life of green and environmental protection will show us the perfection of the new era in the special train of Xiamen Shanghai high speed railway.

Whether it is from professional sports to fashion, leisure sports positioning conversion, or from product development, production to sales, Meck has been innovating.

The design of sports shoes and clothing has always advocated ergonomics to create healthier and more comfortable sports shoes.

At the same time, advertising on high-speed rail will be a reflection and portrayal of its high quality and high market share in the future.