Outdoor Sports: A New Engine To Boost Market Growth

Hot summer does not stop people from participating.

In 2010, the exhibition of Asian Household exhibition exceeded 30 thousand square meters, both at home and abroad.

About a week ago, the 2010 European outdoor exhibition just ended in the southern Constantine lake, creating a new record for the exhibition again.

Statistics from the Friedrich J Hafen Exhibition Center in Germany show that 868 outdoor brands and 2 professional spectators in 39 countries participated in the exhibition.

Despite the adverse effects of the global economic downturn on the consumer market, the European outdoor market has maintained a good growth, especially in the top outdoor market.

Data from NPD, a market research firm, show that the European outdoor market is about 14 billion 300 million euros and has 55 top outdoor companies, with a total market value of more than 6 billion euros.

The diversification of outdoor sports has injected fresh vitality into the European outdoor market.

Cross country running, directional treasure hunting and other projects have attracted more and more young people's participation. The revival of traditional European outdoor events, such as hiking, mountaineering and other sports events, has made outdoor clothing, shoes and hat accessories become part of the daily life of Europeans. This means that outdoor products are no longer just a few adventurers' patents for conquering Mount Qomolangma, but become an integral part of most urban people's leisure life.

Judging from the different categories of outdoor products, clothing and footwear have become a powerful driving force for outdoor market development, plus backpacks, sleeping bags, tents and some essential equipment, etc., occupying at least 75% of the outdoor goods market.

In addition to some powerful equipment for extreme outdoor sports, popular outdoor products such as outdoor clothing market are developing rapidly.

In 2009, many top European and American outdoor brands grew by two digits.

In Germany, the Mammut brand grew by 12%, Jack Wolfskin increased by 22%, and The North Face increased by 20%.

At the same time, the turnover of some large dealers in outdoor industry is also increasing. For example, Intersport, the largest sporting goods distributor in Germany, has increased by 7% in 2009, and outdoor products accounted for 15%.

Globetrotter, Germany's largest professional outdoor retailer, is also expected to reach the 5%~10% market growth rate in 2010.

How big is China's outdoor market?

The latest survey shows that in 2009, the total sales volume of China's franchised outdoor dealers (including shopping malls and stores) reached 4 billion 800 million yuan, including sales of sports brands and discount stores, and the total estimated sales would reach 8 billion yuan.

In Europe, sales of outdoor products have reached 528 billion yuan.

According to the annual growth rate of 25%~30%, the Chinese market will take 15 years to reach the development level of the European market.

The Chinese market has huge potential for market development, but at the same time, it is also facing the problem of inaccurate market data analysis.

Mr. Friedrich J Hafen Knut, one of the founders of the European outdoor exhibition and the Asian outdoor exhibition, pointed out that in order to promote the internationalization process of Asian outdoor exhibitions and the high quality of exhibitors, we must strengthen the further statistical analysis and research of market data. This is also one of the service directions for the next industry to strengthen. "Jaeger"

Many market investors are willing to invest in the outdoor industry. Some customers of investment banks also need these data, but they stop at the lack and deficiency of the outdoor industry data, which hinders the development of the outdoor industry.

In view of the current market situation, the 2011 asia outdoor exhibition and Beijing Germany Exhibition Co., Ltd. will work together to produce more accurate and detailed market data in 2011.

The outdoor industry report shows that in 2010, after the slow development of 2009, the outdoor industry still maintained 25%~30% growth rate.

In the future Chinese market, the mainstream local brands will still occupy the largest market share.

The concept of environmental protection is rooted in brand culture.

At this exhibition, many exhibitors have been playing the role of environmental protection cards, from outdoor sports kettle, tents to all kinds of outdoor backpacks and clothing, while emphasizing the innovative design, R & D and functionality of the exhibits.

The world-renowned outdoor sports brand VAUDE (Ward) has displayed the outdoor sports backpack produced by polyester bottle recycling and granulation spinning, which has realized energy saving and emission reduction in the production process and recycling and recycling of raw materials.

In addition, the company also displayed a sample of double man hiking tents, using TC 65% anti tear fabric made of organic cotton and 35% waterproofing double-sided silicon coated polyester, and the aluminum handle with lightweight special process as the account rod, with a total weight of only 2.5 kg.

It is reported that the product is also the world's first environmental tent through Bluesign (blue print certification fabric), and is now planned for mass production.

HARD BONE, a domestic outdoor brand, displays colorful fabric backpacks and attracts great interest from the audience.

This fabric can be irradiated by sunlight, showing different colors according to the temperature changes, adding fun, and achieving low carbon environmental protection in the process.

Foreign brand Yeti came to Asia outdoor exhibition for the first time after the European outdoor exhibition. It displayed a lightweight, compact feather filled sleeping bag and jacket with 20D velvet resistant nylon fabric.

Although the price of products is not fierce, they are very optimistic about the blank of China's high-end market.

The seamless sports quick drying underwear series launched by domestic brands also embodies the perfect combination of functional materials and functional weaving technology, meeting the special needs of moisture absorption and sweat pmission in various outdoor sports.

To enhance industry guidance for the upgrading of the industry, the Asian outdoor industry design competition was also set up for the first time, with a view to promoting the "Asian manufacturing" to "create Asia".

The 99 exhibitors of the 34 companies, though not as large as the European outdoor industrial design competition, have become an innovative practice of upgrading the design level of the industry.