Footwear Industry Released Its First Half Performance Report On Saturday

On Saturday, the footwear industry announced its first half performance report on Saturday. It is understood that the operating income of the Saturday reporting period increased by 503 million 246 thousand and 300 yuan, an increase of 18.03% over the same period last year, with a total profit of 74 million 793 thousand and 800 yuan, an increase of 18.78% over the previous year.

Meanwhile, in the first half of the year, the net profit attributable to listed shareholders was 57 million 18 thousand yuan, an increase of 6.55% over the same period, with a basic earnings per share of 0.204 yuan, representing a decrease of 39% over the same period last year.

In Saturday's report, it said that the impact of new investment in 2010 and the increase in advertising efforts were expected to result in a loss in net profit attributable to listed shareholders in 1-9 this year. The increase will be between -20% and -10%.

Medium-term performance, the reasons for the change in performance: first, in 2010, when the new store opened in the same year, the benefits were low in the first few months of the new shop. Two, the intensity of advertising increased substantially in 2010, but the performance of the sales market would lag behind for several months.

It is worth noting that the net cash flow generated by business activities on Saturday decreased by 200.49% over the previous year.

According to the report, the first reason is that the bills payable have been reduced by 109 million 675 thousand yuan. Two, 179 new self operated stores have been opened in the new year, and more funds have been invested in the past six months and less funds have been recovered. Three, the advertising investment has been substantially increased.

It is reported that as of June 30th, there are now 1524 brands chain stores on Saturday, including 1099 self operated stores and 425 distribution outlets, which is consistent with the practice of increasing the opening of self operated stores on Saturday when the year-end performance announcement was announced last year.

In terms of revenue, the footwear industry achieved a total revenue of 503 million yuan in the first half of, a year-on-year increase of 18.03%.

However, sales, administrative and income taxes increased significantly.

Among them, sales expenses increased by 38.46% over the same period last year, and management fees increased by 46.16% over the same period last year. The income tax expenses increased by 88.10% over the same period last year.

According to some securities analysts, the cost growth of footwear industry on Saturday is much higher than that of net profit growth. The main reason is that the company has added 179 self operated stores, resulting in a corresponding increase in payroll expenses, shop decoration fees, business publicity and advertising expenses.