Adidas Has Negative Output Value In China

August 11th, German time August 4th. Adidas The semi annual report showed that its global income in the first half of the year was 5 billion 590 million euros, calculated in Euro terms, an increase of 11% over the same period last year. The Greater China market was beset by high inventory prices, and its income decreased by 16% compared with the same period last year. It is the six largest in Adidas world. market The only negative growth area.

Adidas announced that as of June 30th this year, in addition to the Greater China region, with the euro calculated, all other markets in the first half of the year achieved two digit growth.

China's market is sluggish, and Adidas says the main reason is the need to deal with inventory. Though dragged down by the Chinese market, Adidas's global revenue still reached 5 billion 590 million euros in the first half of the year, an increase of 11% over the same period in the euro. Adidas CEO Herbert HerbertHainer said: "thanks to the world cup in South Africa and the North American market. reebok In the first second months of the year, Adidas's recovery has been excellent. In the first quarter of this year, two brands of Adidas and Reebok were excluded. Sale The volume increased by 13% and 16% over the same period.