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ABC&Nbsp; Children'S Shoes Join Hands With Chinese Children'S First Channel To Seize The Commanding Heights Of Children'S Media.

2010/8/11 14:45:00 99

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June 2010

ABC children's shoes

The brand once again joined the China children's first channel CCTV-- children's channel to seize the commanding heights of children's media, and launched advertising campaigns on the two trump columns of CCTV- children's "sesame open door" and "happy experience", and began a new round of brand promotion campaign, trying to create the first brand of ABC China children's products.

It is reported that since last May, Zhejiang started children's products Co., Ltd. to spend tens of millions, launched the "CCTV- children's channel".

brand

After the spread of the system, the ABC brand went all the way, and achieved a qualitative leap in brand awareness, reputation and market share. It has made the first comprehensive market share in China's children's shoes Market in 2009, and the children's clothing market share has achieved good results in the top ten of the country, achieving the double harvest of brand building and market sales.

In the situation of double harvest of brand and market, this year, ABC children's shoes brand strike while the iron is hot, and continue to put on the CCTV- children's channel TV advertisement.

ABC advertising screenshots

It is understood that in order to strengthen

The launch of the Zhejiang children's products Co., Ltd., together with well-known domestic advertising creative and production companies, reorganized the ABC brand, launched a new brand, and advocated "love" to shoot the theme TVC advertising film.

The new advertising film is centered around the brand new idea of "love", which has a bright rhythm and full of childishness.

Love is environmental protection: children use their dexterous little hands to create the planet of birth machine, integrate environmental protection into their childhood, and make the earth beautiful. Environmental protection starts from itself and starts from childhood.

Love is joyful: happiness is so simple that bits and pieces converge into a happy planet, so that children can enjoy the joy of relaxation.

Love is in life: children create the paradise of dreams with innocence, the palm tree of life, the childlike innocence, the innocence, the liveliness and the sweetness of happiness.

Love is smiling: childhood smiles everywhere, smiles all the time, and the sounds of innocence are lovely and smart.

Love is sharing: sharing the feelings of childhood full of sweets, making life full of happy genes, and letting fairytale beautiful things flow in the childlike innocence world.

Because love, ABC created a happy, healthy childlike world, care and care for every consumer. Based on this kind of love, ABC's product research and development uses healthy, environmental protection raw materials to ensure the quality of products, so that every child who chooses ABC can enjoy the care and care that ABC takes. Based on this kind of love, ABC is eager to work together for charity.

Strengthen the brand's own sense of social responsibility.

ABC interprets the brand proposition of "love" with practical action, "helping Chinese children grow healthily".

According to Zhou Jianyong, President of ABC, CCTV children's advertising is only part of the brand promotion campaign in 2010. This year ABC will integrate the media resources such as network, newspapers and magazines, outdoor and terminal, and form a three-dimensional communication strategy with the brand concept as the core, and comprehensively enhance brand awareness and loyalty.