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Probe Into The Value Maximization Of Chinese Small And Medium Enterprises In Putting Online Advertising Into Practice

2010/8/12 17:12:00 1274

Online Advertising World Clothing Shoes And Hats Net

Over the past fifteen years, Internet advertising has grown from almost zero to 14%, ranking second in all media.

After a lot of authentic evidence, the click rate of traditional online advertising is around 3/1000, and the average click through rate of advertising is about 5% based on the "attractive" sound effect and precise orientation technology.

Traditional online advertising is suitable for large and medium-sized enterprises.

Marketing

Characteristics, making brands and making images are favored by large and medium-sized enterprises.

As for small and medium-sized enterprises, they do not blindly pursue traffic. They have broken through the thinking mode of "widely advertised". Advertising is more concerned about marketing advertising than image advertising, so the new generation of online advertising mode innovation is needed to meet the demand.

In this way, China's about 30000000 small and medium-sized enterprises will be the main body of future Internet advertising.

The practical needs of advertisers in SMEs are derived from:

1. how to monitor the amount of advertising displayed on the Internet advertising, the amount of advertising hits, the rate of advertising arrival, the two jump rate of advertising and the rate of advertising conversion? How can we achieve the final pformation?

2. how high is the overlap rate of two similar websites?

3. how to identify user behavior analysis? To achieve a clearer and more detailed definition of target customer groups, for example, the world clothing shoes and hats net is divided into clothing, shoes and caps according to the professional type of the industry launched, and the gallery is further divided into clothing pictures, shoes and caps pictures, and further refinement is one of the vertical specialties.

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4. the most important ones are:

online advertising

The amount of marketing? Investment effectiveness? The rate of return on advertising investment?

Nowadays, online advertising can no longer satisfy the needs of advertisers. Although CPC, CPS, CPL and CPM are also adopted, the advertisers' trust and requirements can not be achieved.

Accurate, interactive and targeted marketing advertising will lead the new generation of online advertising inevitable trend.

"Wet marketing", "micro marketing" and other professional pronoun derived.

Kreisher Ki's point of view is that "the future society is wet". The way of organization of the future society will break through the dry social relations and turn into a humid era of everyone.

The new generation Internet advertising will also focus on the relationship marketing mode between people, and advertisers will directly establish relationships with the end users.

This is also the marketing charm of "wet marketing" and "micro marketing".

The main problem now is that media innovation lags behind the demand for corporate advertising.

Some small and medium-sized enterprises want to play online advertising, but can not find the right media that is not yet available to fight. They have to build their own websites in the most stupid way to publicize them.

What is even more ridiculous is that some advertisers put up online advertising basically on the way to the portal. (the world clothing shoes and hats nets do better, for example, they have achieved through the investment platform can be provided to the city and County town targeted for business investment), and is focused on the first page or the channel home page, and according to the day to buy.

Liu Xinhua, chief strategy officer of the Asia Pacific International Communication Group, pointed out: the sale of online advertising in some advanced countries is often the deeper page (which seems to us to be junk stock) and the price is higher. Why? Because they think that users can go deep into those pages to be truly valuable pages, which have higher degree of page adhesion, and the impact of page information on users is also the biggest.

Now, small and medium-sized advertisers are more confused and overwhelmed.

How can China's small and medium-sized enterprises put online advertising into practice? How can we maximize the value? We can learn one or two from the world's shoe and hat network, which provides precise and professional network marketing advertising for China's 3 million shoe and garment enterprises.

One

World clothing shoes and hats net

Positioning shoes and clothing industry portal website is also positioned to serve the ranks of small and medium enterprises at home and abroad. It provides not only online advertising but also brand promotion + brand planning + creative design + advertising + network technology + sales management + Marketing = "1".

Two

World clothing shoes and hats net

Integrate all services of upper and middle and lower reaches of shoes and clothing.

For example, the advertisers of shoemaking enterprises can keep abreast of the development trend of shoe making industry, shoe enterprise dynamics, shoe fashion analysis, shoe material accessories enterprises and quotations, shoe machine enterprises and market, footwear culture history, shoe brand investment, footwear e-commerce development and so on until the development of the terminal is clear.

At the same time, according to the click behavior tracking of the advertiser, the daily system automatically sends messages related to content acquired by intention.

Three

World clothing shoes and hats net

Citing DELL's "straight line order mode", it directly talks with advertisers directly through the website, and often holds first-hand information for customers' needs.

Four

World clothing shoes and hats net

Create an environment and channel for advertisers to create "wet marketing".

The "one stop" service will provide professional and professional services to advertisers.

The enterprise business integrated office will unify and liberate services such as website, shop, blog, forum, independent investment, library appreciation, business opportunities and information release, recruitment information release, designer home, exhibition consultation, advertising consultation and so on.

Advertisers freely set account settings, privacy settings, component settings, understand the latest functions and latest activities, and recharge in real time.

The life, leisure and entertainment amusement park of the advertisers is provided by the hundred treasure boxes of life.

Customers' messages can be released to advertisers in real time. Advertisers can get in touch with customers for the first time and understand the needs of customers at the first time.

Five

World clothing shoes and hats net

Provide full station search service to achieve good user experience of website, and provide better service and promotion for advertisers and users.

Interactive, accurate and positioning future Internet advertising is the inevitable trend of the development of the Internet today and in the future.

The world clothing shoes and hats net provides an innovative network advertisement for shoes and clothing enterprises.

The new generation network marketing needs the innovation and development of the whole Internet advertising industry to maximize the interests of advertisers.

In the future, under the interaction of Internet, mobile phone network and broadcasting network "three networks convergence", the intelligent advertising network will be a new opportunity.

Through the network and television, mobile phone 3 terminal carrier, improve the enterprise's cross media integrated marketing capability.

The advertisement mainly takes the pulse of the new trend of the Internet, so that we can strive for greater survival space and more opportunities for development, so as to maximize the value of online advertising.