Taiping Bird: It Is Not Fashion &Nbsp, But Fashion Creativity.

To seize the opportunity of the world cup, Taiping bird set up the World Cup theme design group two months before the start of the competition. In 3 days, 33 items of World Cup elements were designed and developed.

"From design to order, production, and logistics to more than 1500 stores nationwide, we only spent 23 days."

Zhang Jiangping, chairman of Taiping bird group, told the writer with pride.

With the keen sense of smell, deep grasp of culture and efficient delivery system, Taiping bird's "fast fashion" concept is most vividly reflected in the world cup.

As early as the 1997 financial crisis, Taiping bird had changed from processing to virtual operation, stripping the original production links, focusing on design and research and development, and completed the first nirvana in the crisis.

In the 2008 crisis, Taiping bird once again became "dangerous" as a "machine". On the basis of virtual operation, it rebuilt its own thinking and culture.

In Zhang Jiangping's view, Taiping bird does not dress, but fashion and creativity: "from the fashion trend of a dime, extract its essence and true meaning, so as to further create Taiping bird's exclusive beauty" template. "

At present, the design team of Taiping bird more than 130 people has more than 100 new faces every week, with over 5000 designs in one year.

"Bring fashion to China and reduce the time difference between East and West fashion through the first time."

It takes only about 20 days for the whole process to take place from designer fashion to clothing, and domestic competitors need at least two months to complete the process.

Now Taiping bird has more than 1500 stores in China.

Through efficient management software, every instruction of the headquarters is pmitted to every counter at the first time, and almost simultaneously sends sales information from all parts to headquarters, and then begins another cycle from design to sales.

And this seemingly pparent "fast fashion" is precisely the core competitiveness of Taiping bird.

Nowadays, the competition of clothing is no longer the competition of quality, price and market scale, but a unique product design idea and efficient distribution system, which is the place where "fast fashion" is hard to replicate.

"Fast fashion has changed the sunset label of traditional clothing industry. In the traditional clothing industry, it has found a new world full of imagination, turning culture and thought into productive forces, and turning clothing shops into DreamWorks."

Zhang Jiangping said.

In order to enhance the competitiveness of "fast fashion", Taiping bird entered and Feng creative Plaza has set up a clothing creative design company to enable the design team to operate independently.

"This will help the fashion design team to exchange and learn more, inspire designers' creative inspiration and creative elements collection, produce talent gathering effect, and enhance the value of brand creative design."

In terms of design personnel training and investment, Taiping bird has always been a big hand.

The "fast fashion" of Taiping bird is the core competitiveness of Taiping bird. It is manifested in two aspects of "fast": first, the fast design.

The design team of the more than 130 people has more than 100 new types of products every week, with over 5000 designs in one year.

Two, distribution and information feedback are fast.

Taiping bird has laid out more than 1500 stores' marketing network in China, and achieved fast distribution and information feedback through efficient management software. From the designer's fashion creativity to clothing to consumers, the whole process takes only about 20 days.

Behind these two aspects is the series of innovations that have been accumulated over the past more than 10 years: the innovation of R & D design, the innovation of manufacturing process, the innovation of management and the innovation of marketing system.

The "fast fashion" of Taiping bird has changed the sunset label of the traditional clothing industry, and provided a successful sample of the wisdom turn of the traditional clothing industry: the fashion industry as a fashion industry, not only needs more cultural and intellectual creativity in its R & D design, but also needs to become more intelligent in terms of management, distribution and marketing with modern logistics and information technology.