Seven Love Movies: Beheading The Tanabata

With the increase of Chinese movie box office, the quality schedule is gradually taking shape. Besides the New Year greeting, the national day and the May 1, the April Fool's day and the Qingming Festival are all on schedule, and the upcoming Chinese traditional festival Tanabata Festival has not been spared.

This year's Tanabata Festival is next to the weekend, forming seven new movies in the four day cycle from August 13th to August 16th.

Successful case

Very perfect harvest 9 million on Tanabata last year

Last year

Industry perspective

"Virgin", "Thriller" is expected to become a dark horse.

According to Jiang Yong, the US schedule is usually based on holidays. For example, summer vacation is due to students' holiday, while the summer days and independent days are arranged according to the characteristics of holiday.

No matter whether it is Tanabata Festival or Western Valentine's day, there is no vacation. If we can meet the weekend, it will be effective to concentrate on the movie.

The film market researcher's opinion is that domestic publishers and film makers can understand the use of the "Tanabata" and "Dragon Boat Festival" gimmick publicity, but these are very short periods. A movie marketing promotion should take into account the characteristics of the film and the film before and after the schedule. It is not scientific to make the opening day only for gambling one or two days' box office.

In this year, on the seventh year of the seventh year, the film shows the phenomenon, the industry people believe that it is not possible to achieve the "average distribution" of the ideal state.

The second is that from the perspective of marketing dynamics and actor popularity, Lee Hom's director's debut love announcement is more likely to win.

Jiang Yong believes that the thriller, the deserted village apartment, is likely to become a dark horse because of its subject matter.

Water test

In the first week of April this year, it was just a small holiday for Qingming. In April 4th, the box office was over 40 million on a single day, four times the same period last year.

Andy Lau, the "future policeman" starring in this period, is the winner in the end, earning 38 million, and the beautiful code, starring Chariene Choi and so on, has 15 million.

Jiang Wenli's directorial debut, "we see in the sky", is less than 1 million. Although it is a literary film full of deep feeling and sincerity, and has received a lot of praise from the audience, the box office is still not satisfactory. It shows that apart from holidays and holidays, it is the key to choose other films that are shown before and after the holidays.

{page_break}