Voight Sports Actively Plan For Listing Development

On the 8 day, Voight, chairman of the board of directors of sporting goods company Cai Jinhui, said that in recent years, the sporting goods brand has reached the peak of listing. "No listing can not reflect the value". Following the brands such as Anta, XTEP and PEAK, Voight from Fujian will also achieve this goal as soon as possible.

Voight sports was founded in 1993, is a professional basketball brand, the current sales of 7 hundred million.

However, compared with the first tier sports brands such as Lining, Anta, PEAK and so on, Voight is very small.

These former competitors, before 2004, did not have such a big gap with Voight, especially PEAK.

Cai Jinhui reflected that in the past few years, Voight's narrower positioning has limited the growth of scale, and has also dragged down brand growth.

Moreover, because of the conservative market strategy, it can not compete with other brands' hundreds of millions of advertising fees.

More importantly, Voight has missed the opportunity to jump development by introducing venture capital funds into other sports brands.

In 2008, Fujian's local government once wanted to support Voight's landing on the gem, but ultimately failed to achieve it.

Cai Jinhui said that there are many queuing enterprises on GEM, and the timing is very uncertain. If we choose to go abroad, we can achieve this goal quickly, and the environment of capital market may change next year, and we can enjoy high price earnings ratio after listing.

Cai Jinhui said that the relevant clothing accessories and sports leisure products will gradually expand the proportion in the product line.

Shanghai is one of the three markets that Voight has not yet entered. Taking the rent as an example, the rent of a 80 to 100 square meter shop in a good lot is 5 to 6 million, and the first level business circle can even reach more than 7 million.

"Next year we will enter the Shanghai market."