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Shoe Industry Suffers From Three "Serious Diseases"

2010/8/14 8:24:00 32

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Statistics Bureau

The CPI released in July rose by 3.3% over the same period last year, not only hitting a new high for the year, but also the highest since November 2008.

The prices of eight categories of commodities rose six and two, food prices rose 6.8%, non food prices rose by 1.6%, and two of the decline were clothing and pportation and communications.

Shoe industry suffers from three "serious diseases"

According to expert analysis, CPI innovation is all caused by inflation. Since it is inflation, why do other commodities increase in price but only in the case of inflation?

shoes

There is no doubt that the clothing category has not risen. There is obviously a problem in it. Is it a problem of its own or a market problem? Recently, the author Tan Ru conducted market research in some cities such as Beijing, Shanghai, Hangzhou, Chongqing, Wenzhou and found that the main reason why shoes did not rise is mainly in itself, and the shoe industry has at least the following three "serious diseases":

First, homogenization is serious and the market competition of homogeneous products is fierce.

In order to complete the sales plan at the beginning of the year, some shoe brands began to "small profits but quick turnover" or "no profits but quick turnover".

The two is overcapacity.

At present, the annual production capacity of China's footwear industry can reach 7 billion pairs, far exceeding the market demand, and the domestic surplus capacity of up to 20% can not be digested, resulting in a large backlog of shoe products.

recoup funds

We have to sell at a reduced price.

The three is lack of innovation.

Some shoe companies are eager for quick success and instant benefits. They do not want to invest in high shoe products, but they are accustomed to plagiarism and imitation.

Some brand shoes companies invest a lot of money to develop shoes, which will also be plagiarized by followers. Some of them will lose their enthusiasm in scientific research.