JAY-Z Joined Hands With Nike And American Basketball Association &Nbsp.
Beijing time August 13th.
Nike
The world's top sports and entertainment projects will be integrated in an unprecedented way. The world elite basketball team will work together with world-renowned artists to give an unprecedented wonderful event.
Many times breaking the record of platinum sales, the music giant JAY-Z will hold an electronic concert in New York's famous Wireless City Concert Hall.
In Nike, CONVERSE and JORDAN
brand
Under the joint sponsorship, as part of the international basketball carnival, the United States national basketball team will also be presented in concert after 2010.
"We are very excited to be able to let JAY-Z, an internationally famous superstar and the US national team stand on the central stage of the remarkable wireless city hall, opening the first international basketball carnival.
"This evening will be included in the annals," said Trevor Edwards, vice president and project manager of Nike global brand. "We are also honored to work with JAY-Z to complete Air Force 1s to commemorate the participation of all countries in this unprecedented basketball event."
Nike has distributed tickets to the activities of the Wireless City Concert Hall to community groups and charities in New York, as well as youth clubs and clubs.
The basketball and music performances of the whole Wireless City Concert Hall will be held.
international
The basketball Carnival's FACEBOOK homepage is broadcast live.
In addition, viewers can watch the highlights of the show after the activities of the Wireless City Concert Hall.
JAY-Z has joined hands with Nike before performing in the Wireless City Concert Hall.
Design
Created the trademark Air Force 1s series sneakers.
This all black sneaker series is inspired by the international basketball carnival.
Nike donated the shoes to the Shawn Carter academic foundation. The foundation immediately placed the 5 pairs of unique sneakers on the auction website for charity auction. The funds raised will be provided to the student fund and help others get a higher level of education.
After the unveiling of the Wireless City Concert Hall, on the two day of from August 14th to 15th, the international basketball Carnival will move to the basketball sanctuary in New York, the Rock Park, located in Harlem Yu District, to continue the basketball feast.
Beijing time August 16th, the international basketball Carnival will usher in the climax of the prestigious Madison Square Garden stadium. The US national team will play against the French national team, and then the Chinese men's basketball team will face the challenge of Puerto Rico.
In addition to facing the fans who love basketball, New York is also an important warm-up match for the four national teams before the Turkey World Men's Basketball Championships.
From August 28th to September 12th, this basketball event will be held in Turkey.
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