2010 How Do Garment Traders Grasp The Peak Season In The Second Half?

There is always a season off season in a big environment. It doesn't mean sitting there to teach others to stick to what can be solved. Any industry has its own industry rules. The clothing industry does exist in the light season. This is an indisputable fact. The clothing industry is very seasonal. Even the most popular styles, once the season is over, will become a backlog of stocks and occupying funds. Then how can clothing traders grasp the peak season of the year to avoid selling the best sellers?

1. The second half of 2010

Clothing has a strong seasonal character.

Only a few months of the year are the peak season.

Clothing businesses can only earn a full year's rations just by selling these months.

What are the peak seasons for the second half of 2010?

October: autumn clothing

November: This is a steady season for clothing, autumn and winter. It is a standard high season, and the specific sales date is on weekends.

At that time, the temperature gradually decreased, the autumn clothes were thrown off the market and the winter clothes went on sale steadily.

The sale of autumn clothes is selling well, and winter clothing is on sale.

December: clothing

Two, clothing merchants grasp the opportunity of changing seasons, and seize the market ahead of time.

Changing season is a special period. On the one hand, merchants should take inventory of the last season at this time, and prepare new products for the next season.

Once the next season's goods are missed, they will lose a good opportunity to seize the market.

For example, the northern part of the autumn is shorter, the date of loading the single jacket should be at the end of July, and not later than the beginning of August.

If the new jacket is late for two weeks, although the temperature is not very low at the end of August, most of the new brand jackets on the market are already on sale. It is difficult to sell good models at the end of August.

Then, in September, with the lowering of temperature and the successive listing of winter products, autumn goods were to be removed at the moment, and could only be cleaned up by gradually increasing the discount sales promotion method. No matter how popular the style was, it was also a seasonal product.

Three, clothing should be prepared in the off-season to avoid pressing stock.

In such a season of August, some cool styles will go in, but the principle must be a small amount of money. New products can be mixed with old goods and can go away. There is nothing to be regrettable about. Instead of being a seasonal garment in autumn, it is better to reduce profits into liquid capital.

Some people say that it can be sold next year, and maybe for men's clothing, but as a fast changing woman's dress, I think it's better not to press the goods for the new year, because women's dress is more than three times a day, not to mention the change after a year, maybe in the second year, these styles are the last ones.

Not only does it occupy funds, but it also costs a lot of money.

It brings some pressure to store turnover.

Learn to do the season changing at the right time at the right time, but don't get caught up in the bad weather. This excessive stage must be too rigid or change with the weather.

Cash in hand will certainly be more conducive to the development of stores than goods that are not always sold in the coming year.

The loss of meat is a wishful thinking business, and the clothing industry suggests that it should keep pace with the market.

September is the excessive season for clothing summer and autumn clothing, and also the season of excessive peak season in the off-season. It is an awkward off-season, with specific sales dates on weekends, evenings, and mid and late September.

At this time, the weather began to cool down, the temperature difference between day and night was bigger, and the wind was bigger.

Summer clothes are cleared, and autumn clothes are on the market.

At this time, many consumers have a wait-and-see mentality.

At this point, businessmen should be steady in mind, not anxious or impetuous, and actively adjust the goods and display in the store to prepare for the peak season.

To sum up, grasping the peak season of clothing in a year will help businesses create good sales and effectively avoid inventory generation.