Small And Medium-Sized Garment Enterprises Network Marketing Is Essential

　　 The situation in the clothing industry is very clear now. Now is the era of brand occupation. Without brand, it is very difficult to move forward.

Whether it's traditional channels or network Channels, well-known enterprises have taken the lead, but the advantage of the service industry is still in the traditional channels. For small and medium-sized enterprises or to open another door, bigger and stronger, there is a brand and a market, and effective network marketing is indeed a good choice.

Network channel depends largely on whether your network marketing is good or not. Many enterprises rely on benefit oriented network marketing to survive very well, but enterprises need to be strong and not necessarily big. Therefore, the decision and plan of network marketing is very critical for our apparel industry.

First of all, we do not understand network marketing or do not fully understand, no professional network marketing agencies do fine, specialized, this requires how to take advantage of others' advantages for their own services. Compared with some European and American countries, the market share of over 20% of apparel retailing belongs to the status quo of network marketing. The development space of China's garment industry's network marketing market is very large. You choose brand marketing agencies, such as new competitiveness, or choose unknown or feel the stones across the river.

But now the clothing industry network. Marketing It is not optimistic that time is no longer waiting for others. Therefore, it requires fast and speedy integration of traditional channels and network channels through the Internet to improve efficiency, save costs and integrate enterprise resources, so as to realize the systematization of e-commerce in apparel online marketing and shape the brand of enterprises.

Secondly, we should find out the weakness of our competitors and make full use of the channels which our competitors do not have or use the bad channels. We should not only do others' foundry factories, but we should enhance the clothing brand and seize the network. market The total share of the company's market share. The current situation is, indeed, several network marketing in the clothing industry is doing very well, learning their advantages, making full use of network characteristics, from planning, positioning, and services to be refined.

Moreover, the small brands in the clothing industry are now facing fierce competition. Under the pressure of competition and cost, they are stepping out of their own network marketing characteristics and solving the problem in this fierce environment. Do a good job of positioning, improve service and personalize. Such as VANCL and other enterprise network marketing is good, but more important is to find that they do not good place. From the market, scale effect, brand building and other factors to further consider.