How Many Shopping Guides Are Expelling Customers? Is It Useful?

"You can try it on if you like," "this is our new model, welcome to try it on"...

At weekends, reporters and friends go shopping in Xidan, almost every one.

This is the little thing that I encountered when I was shopping. I can think of it carefully. From the memory of shopping, similar words always seem to be full of consumers' ears, even though consumers are already "looking at dishes", but the guide buyers in clothing stores are still enthusiastic.

Is it that the consumers do not enjoy the hospitality of the waiter, or do the shopping guide do not catch the appetite of the consumers?

How many?

Mature brand terminals and general brand terminals perform differently. The main difference is not only the sales performance but also the mental state, passion and enthusiasm of the salesperson in the store and the atmosphere of the store.

How to make the terminal image of clothing brand attract consumers? Interview with Wang Jiansi, a real training expert of China clothing terminal, he said, after a large number of surveys found that many clothing store guides are actually expelling customers every day.

"We may sell less clothes every day, but we are not aware of it. What is more serious is the loss of the brand image of the foundation for the survival and development of the shop.

Therefore, the incompetent salesperson is the biggest cost and profit black hole of a store. "

Wang Jiansi believes that all this stems from the fact that the shopping guide uses the communication method and the customary selling skills to communicate with customers. The reason why shopping guides do this is that they simply don't know how to communicate with customers.

In fact, the way that shopping guides express content is much more important than the content itself.

The image of terminal is summed up in four aspects: store image, service, etc.