Seven Health Index Of Brand Clothing Dealers

In 2009, many domestic clothing brands seized the opportunity in the market shuffle, successfully expanded the market share, and Anta and PEAK opened 6000th stores. In the near future, some powerful brands will also welcome their own "ten thousand shops".

So many shop It is impossible for an enterprise to control completely, so it gives dealers many opportunities. But when we see business opportunities, dealers should also pay attention to it. On the way to wealth, we must grasp the pulse of development and prevent the slight negligence in practical operation.

Choose brands and pay attention to corporate health

A city in Hunan Distributor He was hit by the instability of the business operation: he signed a contract with the enterprise, and once renovated five stores in the commercial street, bustling shopping city and other places, and bought hundreds of thousands of yuan. However, in less than three months after the opening of the business, there was an event of a full withdrawal of shares by the shareholders, forcing the brand to withdraw from the market halfway. Brands, products, services and so on suddenly became helpless orphans, which made the distributor battered.

Even if the "probationary period" is not full, laid-off will be seen. Therefore, when choosing distributors, dealers should conduct a thorough investigation and comparative analysis to ensure that their operations are healthy and stable. If we need to "break the casserole to the end" is a mature brand or a growth brand, if mature brand has a high degree of trust, it needs screening and screening of enterprise management, product development, after sales service and so on. We need to think twice before avoiding cheating. If we want to grow up brand, we should know whether it is a private operation or a joint stock pool, and fully understand the company's financial strength, business history and current operation.

Don't save money by decorating.

Store for clothing is not only a place for sale, but also a display of personality. The design style, props, lighting and so on of the store show the quality of the clothing, improve the added value of the clothes, and bring pleasant feelings to the staff and customers.

Store doors should be open and bright. This way we can better publicize and display shops. The most important thing in clothing publicity is in shops. Shopkeepers should consider whether customers can browse goods freely and comfortably when they enter the store.

In addition, external lighting and Display window It is also the focus of attention of various brand stores in recent years. The fitting room can be said to be an important link in deciding whether clothes can be sold. Therefore, we must pay attention to the details. We should pay attention to privacy issues. We should put a pair of high-heeled shoes that are convenient to wear, set up a mirror that can shine on the head and some small pieces that are convenient for customers to try on clothes.

At present, dealers are generally tired of management of business personnel, business personnel only 1 days a week rest time, or even less; the so-called "working time" is far more than 8 hours per day, and some even start working at 7:30 in the morning, but the working hours are not fixed. But the time efficiency of the business people is very low. They generally arrange their work according to their turnover, task fulfillment and personal mood. The salesmen who have delivered their business set up their own goals and parked the car in a corner. People go to the empty space without knowing where to go, and even more cars run around and kill time to get dark. There is only one reason for this: "good company".

In fact, it is very simple to solve this problem. First of all, it is necessary to work out a set of regulations that can be implemented and make clear the responsibilities of every employee and strictly follow the regulations. This will avoid the appearance of dawdle.

All aspects of training?

In order to maximize the cost savings and get the best training results, clothing brand enterprises often bring together different types of dealers, especially in the training courses for large products during the ordering period. The trainees may be agents, franchisees, self shop managers, and internal functional departments. There are differences in the way of operation of different types of operators. If they are generalized, they will only be able to form "face to face" and "face to face". The training content can hardly be converted into the executive guidance of trainees.