Early Promotion Of National Day Clothing Sales Promotion Campaign

National Day Dress Promotion Solution analysis: how to promote gift sales

First of all, gifts should be related to their products.

Although the gift does not belong to the product and brand itself, but since the manufacturer takes out the cost to do the gift, it is naturally hope to promote the sales of the products, enhance the brand image, and highlight the strength of the enterprise. And the related gifts can be complementary to the product, to a certain extent, it can affect the consumer's purchase decision.

Secondly, gifts should be guaranteed to the target. Consumer

The most direct role of gifts is to stimulate consumers to buy, so in the process of issuing the gift, we should do a good job in the relevant registration (including consumer name, address, product type, date of purchase, contact, gift name, and finally signed by the consumer). We will establish a gift file and do not check regularly. It is found that the dealer or the salesperson who has made fraudulent practices should be punished accordingly. For distribution Distributor The gift should also be registered in a certain quantity, and the dealer will fill in the customer's gift registration, and the manufacturer will conduct spot checks.

To ensure that gifts can be delivered to target consumers, the following measures can be taken:

1, through the announcement of media release activities, the types and value of gifts should be clearly defined to stimulate the desire of target consumers.

2, the sales terminal posted posters, POP told the gift message, to attract consumers' attention.

3, set up the activity supervision telephone, answer the related consultation and the complaint.