• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Lining Once Again Fell Into Language Trap.

    2010/8/14 15:38:00 64

    Lining Brand Nike

    Recently, in the office of the chairman of the third floor of the company,

    Lining

    Encountered such a language trap, a little careless, may lead to a towering saliva.


    However, he was clearly prepared to see the big field.


    "I am not an extreme nationalist, but I can not afford to lose my patriotic feelings. A brand DNA can not be duplicated.

    For example, we mentioned

    Nike

    It will come to mind that it is the United States.

    brand

    Rather than Chinese brands.

    The same is true of Lining.


    "In the development of society, I think patriotism in the new era should be reflected in the contributions made by the individual to the country and society.

    If Lining can enhance competitiveness and become an internationally recognized brand, it is also our contribution to the world.

    At the moment, this is a deepening of patriotism, rather than fade out! "


    What Lining calls "the present" refers to the replacement of the "L" type with the new "human" type when the Li Ning Co was founded for 20 years.

    LOGO

    And "Make The Change (let change happen)" also replaced consumers' familiar "anything is possible".


    In the 80s of last century, Lining's 3 gold, 2 silver and 1 bronze medal in 1984 Olympic Games catered to the needs of the times. He was also defined as the hero of that era.

    But after the defeat of the Seoul Olympic Games in 1988, Lining chose to retire and soon began a new legend.

    In 1990, with the dream of "let the Chinese athletes wear the Chinese sportswear in the world contest", he found the familiar national sports committee officials, persuaded them to abandon the $3 million foreign company sponsorship of the Beijing Asian Games with patriotic enthusiasm, and chose Lining who could only produce 2 million 500 thousand yuan.


    On August 1990, in the Qinghai Tibet Plateau on the roof of the world, Lining, dressed in snowy white "Lining" sportswear, took the torch of the Asian Games from the Tibetan girl Dava Ozon. The moment of holiness was like that in the August 8, 2008 Beijing Olympic Games, Lining, who was playing the Lining's bow running shoes, was in the "bird's nest" performing the myth of flying apsaras.

    He has also been strengthened as a symbol of patriotism.


    It should be said that this kind of marketing has achieved amazing value.

    In the month of closing ceremony of the 1990 Asian Games, "Lining" received an order of 15 million yuan, and the "Lining" sportswear also became popular throughout the country.


    Economic analysts pointed out that for those who were older and had received "red and expert" education, Lining's patriotic marketing did inspire many people's patriotic enthusiasm and realized the enhancement of corporate image and product sales.

    But after entering the new era, the consumers of Post-80 and post-90's have their own personality and rebellious spirit. They like to be independent and pursue the fashion trend. The patriotic appeal is too far away from them.

    Lining's "change face" also had close consideration for the reality after 90 years.


    He didn't want to replicate those star days, but swimming, running, playing golf and "trying another life."

    He even laughed to say that he would not be chairman or even shareholder.


    However, although he rarely visited the office of the chairman of the third floor in Yizhuang, Beijing, Hongkong, although he and Zhang Zhiyong could not see a few times a year, he would never be satisfied with only one observer.

    He is also concerned about the world cup and other international events, focusing on Chinese sports and his old and new partners. "I am still the founder of the company, and there is also a spiritual level.

    And my sports knowledge and sports resources can also be incorporated into the company.

    • Related reading

    Shoe Giant Nike Strives Ahead Of China Sports Brand

    Shoe Express
    |
    2010/8/14 15:33:00
    60

    AOKANG University Launched Nationwide Budget Management Course

    Shoe Express
    |
    2010/8/14 10:08:00
    54

    GAP, The Largest Clothing Retailer In America, Is Stationed In Beijing APM.

    Shoe Express
    |
    2010/8/14 10:00:00
    68

    Building Harmonious Labor Relations Is The Inevitable Way For The Development Of Shoemaking Enterprises.

    Shoe Express
    |
    2010/8/13 9:28:00
    56

    Hongkong Shoe Enterprises Baofeng New International &Nbsp; Three Kingdoms Are Called Heroes.

    Shoe Express
    |
    2010/8/12 18:49:00
    58
    Read the next article

    Sichuan Shoes Accelerate Industrial Pformation And Increase Added Value Of Products

    Customs data show that in 1-6 months of this year, the footwear export of our province was US $337 million, an increase of 79.89% over the same period last year. However, the unit price has been reduced by half as compared with the end of last year. The province's entry and exit inspection and Quarantine Bureau said that Sichuan shoes had reached the critical stage of industrial pformation, and the breakthrough point was improving the added value of products.

    主站蜘蛛池模板: 欧美性猛交xxxx乱大交蜜桃| 在车子颠簸中进了老师的身体 | 日日碰狠狠添天天爽超碰97| 国产精品日韩欧美一区二区三区| 免费看美女让人桶尿口| 久久97久久97精品免视看| 一女多男在疯狂伦交在线观看 | 男女爱爱免费视频| 日本人与黑人xxxxx18| 国产男女猛视频在线观看网站| 免费看男人j放进女人j色多多| 我被黑人巨大开嫩苞在线观看| 99久久久国产精品免费牛牛 | 两个小姨子在线播放| 香蕉在线精品视频在线观看2| 男人的j进入女人的p的动态图| 好男人社区神马www| 四虎永久在线观看免费网站网址| 久久青青草视频| 宅男噜噜噜66| 最近中文字幕视频高清| 国产精品第1页在线播放| 亚洲国产成人99精品激情在线| 91精品国产91久久久久| 爽好舒服使劲添我要视频| 女子校生下媚药在线观看| 十七岁免费完整版bd| 中文在线日本免费永久18近| 色狠狠久久av五月综合| 日本一本在线观看| 国产一级爱做c片免费昨晚你| 可以看污的网站| 无码内射中文字幕岛国片| 国产成人综合在线视频| 亚洲人成影院在线观看| 在线观看福利网站| 日韩午夜免费视频| 国产人成777在线视频直播| 久久国产乱子伦精品免费不卡 | 国内精品国语自产拍在线观看91| 亲密爱人之无限诱惑|