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Lining'S "90 Campaign" Brand New LOGO Lit Water Cube

2010/8/14 15:30:00 48

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At eight o'clock in the evening of July 29, 2010, the water cube at night shines with blue light. The tourists take photos with the water cube from various angles as usual. Suddenly, a huge red LOGO appears on the outer wall of the original blue water cube.

Lining

The new LOGO just released at the end of last month.

After the exclamation, the tourists picked up their cameras to record this miracle moment.

Lining and his dozen circle friends also witnessed the wonderful moment with many tourists. At the same time, a "flash" campaign launched by "Lining" in the square on the front of the water cube also attracted the attention of many passers-by.

It is reported that the water cube lighting event is one of the "90 campaigns" in the ongoing "Lining" campaign. The 90 storm will continue to blow to other cities in China.

As the two landmark venues of the Beijing Olympic Games, the post operation and commercial resources development of bird nest and water cube have always been the focus of public attention.

It is reported that the external wall of the water cube has not been developed into a commercial advertising carrier, and it does not consider this topic for the time being. Therefore, the appearance of Lining's new LOGO is a "unprecedented" or "no future" appearance. Whether it is in the process of remodeling the brand name of Lining or in the history of the development of national sports brand marketing, we all have the meaning of "landmark".

This is the beginning of the water cube lighting.

90 Sports

"Not only a brand movement, but also a future alternation.

At the end of June in 2010, Lining held a grand celebration of the age of 20, and officially released her new LOGO at the meeting, replacing the old 20 year old logo with a new "human" font.

The new logo was created by Lining.

Lining intersection

On the basis of Lining's spirit of continuous innovation, everyone is encouraged to express themselves and realize themselves through sports.

At the same time, the slogan "MaketheChange" and "let change" happen at the same time is the slogan of "Lining change". It is intended to give people a sense of daring to change and break through. It is a call to the new generation of creators.

Lining, as the leader of the national sports brand, has been developing rapidly after 20 years of rapid development. The new "Lining" to convey to consumers is Lining's courage to change and innovate.