Nike, An International Shoe Giant, Plans China'S Market Development Plan

The Chinese men's basketball team arrived in New York recently to participate in the first international basketball Carnival jointly sponsored by Nike and the American Basketball Association.

Nike is planning for the future development of China's second tier and three tier cities, striving for the status of China's largest sports brand.

"The Chinese market now accounts for 8% to 9% of Nike's global sales and has become the largest market outside the United States.

In the next few years, we can expect greater development.

We have reason to believe that the Chinese market can achieve rapid and further expansion.

We are trying to make Nike the first sports brand in China. This not only refers to basketball, but also includes other world sports, including football, running and even rugby, "he fully affirmed the current situation and Prospect of Chinese market.

For the next development plan in the Chinese market, he said he tried to popularize Nike products to China's second and three tier cities, so that more people could easily access Nike's products.

"Our goal is to continue to move forward in China and expand product marketing cities.

Nike products have been well promoted in the first tier cities such as Beijing, Shanghai and Guangzhou, and then extended to second tier and three tier cities.

Through the way of distribution and partnership, the sales network of products will be expanded, and the links with Chinese youth will also be strengthened. "

Danson believes that the Chinese market can promote the creativity and innovation of Nike products, and will also improve the innovation process made in China.

Danson's definition of the Chinese market is "dynamic" and "dynamic".

The first international basketball Carnival invited the five teams from the US, China, France, Brazil and Puerto Rico. in addition to the matches between teams, there were also activities such as entering the community, fans interaction, basketball performance and so on.

Danson has decided to organize an international basketball carnival every two years. He will promote the brand by using international competitions such as Olympic Games and World Championships, and promote basketball interaction and communication among different countries.

During the carnival, the Chinese team will compete against the US team and Puerto Rico.

After finishing the warm-up match in the US on the 15 th, the Chinese team will go to the European continent and make two warm-up in Serbia.