The Result Of A Routine Sampling Test Is Entangled By Two Standards.

The reporter then interviewed experts from the China clothing association, the State Quality Supervision and inspection center, the state knitwear quality supervision and inspection center, and so on.

We try to conduct a more comprehensive and in-depth analysis of the matter from the perspective of the industry.

An announcement will be made.

In July 27th, the Beijing industrial and commercial bureau released the quality monitoring results of clothing products in the circulation field in 2010 on its official website. 65 kinds of garments in Beijing market were unqualified.

Among these unqualified clothing brands, there are both "nobody" and well-known national brands well known to consumers, such as seven wolves, JEANSWEST and so on.

There are many reasons for the disqualification, but they can be roughly classified into two categories according to their nature: one is harmful to human health and safety, for example, formaldehyde is over standard and contains soluble aromatic amine dyes; the other is not related to human health and safety, such as identification, ingredient content, color fastness and so on.

As one of the companies exposed to the incident, Quanzhou seven wolf sporting goods Co., Ltd. is the authorized operator of Fujian seven wolf industrial Limited by Share Ltd.

The product was manufactured in July 2007. The reason why Quanzhou's seven wolves sporting goods Co., Ltd. came on the list was that a female POLO was short.

In July 28th, the publicity result was widely quoted and reported by all kinds of media. From newspaper to TV, and then to the Internet, it became a hot topic.

In content reports, especially on the title of the article, although the media used are not the same, most of them especially highlight one of them, Quanzhou seven wolf Sports Co., Ltd.

Like the seven wolves

Why did the "65 wolves" become the target of public criticism in Beijing's commerce and Industry Bureau's sampling inspection?

The seven wolves were pushed to the cusp because they were well-known brands, listed companies and public enterprises.

As a public enterprise, the reputation of the brand is high, the coverage of products is wide, the influence on consumers is large, and the society's self-discipline behavior towards public enterprises will be higher. Enterprises must assume more social responsibilities than others, and should have exemplary demonstration role. Every move will become the focus of social attention and must be subjected to more stringent social supervision.

In fact, in the inspection report released by the Beijing industrial and commercial bureau, it is clearly stated that a female POLO short T-shirt in Quanzhou seven wolf sporting goods Co., Ltd. is "inconsistent with the measured value of the fiber content label". The content of spandex is "7.1%", higher than the "3.7%" in the actual logo. In the 12 indexes tested, the detection results of "formaldehyde content" and "decomposable aromatic amine dye" which are really harmful to people's health are "conform to" standards, while the brands containing toxic substances are otherwise.

Entanglement caused by two standards

The reporter summed up and counted the causes of the 65 unqualified garments announced by Beijing industrial and commercial bureau.

Among them, 42 products were unqualified, accounting for 64.1%; the rest were color fastness unqualified, accounting for 50.8%; the label was unqualified, accounting for 35.4%; and the consumer's general concern was also a threat to human health and safety. The ratio of pH exceeded standard, formaldehyde exceeded standard, and dyestuff products with decomposable aromatic amine were 7.7%, 3.1% and 4.6%, respectively.

Reporters noted that in the detected products, the majority of the "list" is due to unqualified reasons, which makes people want to further explore the reasons.

To this end, our reporter interviewed experts from the national clothing quality supervision and testing center, and asked experts to explain.

"Spot checks of Quanzhou seven wolves products for qualified products"

Quanzhou's seven wolves sporting goods company sampled 7.1% of the spandex content. The unmodified standard only stipulated the lower limit (not more than 3.7%) of the spandex content, but did not limit its upper limit. Therefore, Quanzhou seven wolves sporting goods Co., Ltd. the batch products are qualified products.

- Tang Xiangtao, executive deputy director of the national garment quality supervision and Inspection Center (Tianjin)

The product manufactured by the Beijing Bureau of industry and commerce was produced by Quanzhou seven wolf sporting goods company in July 2007. The product number is 189010169.

"The seven wolves sporting goods company in Quanzhou was organized in accordance with the FZ/T73008-2002 product standard and FZ/T01053-1998" textile fiber content logo, "said Vice-President Guo Kuo Chang, director of Quanzhou seven wolf sporting goods Co., Ltd.

The technical committee of the national textile Standardization Technical Committee revised the implementation standard of fiber content at the end of 2007, and the new "fiber content" standard was FZ/T01053-2007. The national textile Standardization Technical Committee knitwear Technical Committee revised the product implementation standard in 2009, and the new implementation standard is GB/T22849-2009.

In accordance with the provisions of the "FZ/T01053-1998" textile fiber content label before the modification, the ceiling standard of spandex fiber content (> 3.7%) was not assessed. The sampling results showed that the spandex content of the sampling products of Quanzhou seven wolf sporting goods company was 7.1%.

"The unmodified standard only stipulates the lower limit of the content of spandex, and does not limit its upper limit. Therefore, the seven batch wolf sporting goods company of Quanzhou is a qualified product."

Tang Xiangtao, executive deputy director of the national clothing quality supervision and Inspection Center (Tianjin) and Professor Xing Zhigui, a senior engineer of the national knitting products quality supervision and inspection center, gave a professional recognition to the POLO T-shirt, which was listed on the list of seven wolves sporting goods company in Quanzhou.

"Old and new standards lead to standard application" {page_break}

Old standards and new standards are implemented in parallel.

The new standard is not a national mandatory standard, it can only be said to be a reference standard, so that enterprises have reason to choose whether they are new or old.

- Professor Xing Zhigui, senior engineer of national knitting products quality supervision and Inspection Center

"At present, the state has only one mandatory safety technical specification standard, that is, GB18401-2003" B standard for basic safety technical specifications of national textile products ". The products of Quanzhou seven wolves sporting goods company fully comply with this standard.

But at the same time, the test results also refer to FZ/T01053-2007. According to this standard, the products of Quanzhou seven wolf sporting goods company were disqualified.

However, there are two old and new versions of FZ/T01053, which has led to controversy over the sampling products of Quanzhou seven wolf sporting goods company, and has aroused widespread concern from all walks of life.

Tang Xiangtao, executive deputy director of the national garment quality supervision and Inspection Center (Tianjin), and Xing Zhigui, a senior engineer in the national quality inspection center of knitting products, explained.

The revised FZ/T01053-2007 "textile fiber content identification" seventh part "fiber content tolerance" stipulates: when the label on a certain fiber content is less than 15% (filler less than 30%), the fiber content permitted deviation is 30% of the nominal value.

According to this standard, the sample of Quanzhou seven wolves sporting goods company has the nominal value of spandex fiber of 3.7%, less than 15%, so this rule is applicable.

The fiber content is 3.7% times the base and multiplied by 30%, the result is 1.1%. Therefore, the samples of Quanzhou WOLVES WOLF sporting goods company should be between 3.7% and 1.1%, that is 2.6% to 4.8%.

At the same time, FZ/T01053-2007 "textile fiber content identification" eighth part of "fiber content indicating compliance" in the regulation: fiber content deviation beyond the prescribed tolerance range "determined as fiber content does not meet".

Judging from the fiber content of 2.6% or less, the spandex fiber samples of Quanzhou seven wolf sporting goods company do not conform to FZ/T01053-2007.

"The date of production of this commodity is at a time when the old and new standards are alternately.

The new standard came into operation in November 2007, and the products of the Quanzhou seven wolves sporting goods company were selected for production in July.

Xing Zhigui, a senior engineer in the national quality supervision and inspection center of knitting products, explained at the same time.

"The old standard has not been abolished until now.

Old standards and new standards are implemented in parallel.

The new standard is not a national mandatory standard, it can only be referred to as a reference standard, so that enterprises have reason to choose whether they are new or old.

The inspection products of Quanzhou seven wolves sporting goods company participated in the inspection project for 12 items. Besides the "fiber content" index, it was judged to be "non conforming", and the other 11 indicators were all up to the standard value.

"In other words, there is a discrepancy between the new and old standards in the sampling of the seven wolves sporting goods companies in Quanzhou."

Finally, the two experts agreed on this conclusion.

"Spandex fibers have no harmful effects on the human body."

The products being tested were produced by Quanzhou seven wolf sporting goods Co., Ltd. in July 2007. They are strictly implemented according to the relevant execution standards, and are qualified products conforming to the relevant standards.

Spandex fiber material is a good fibrous material. There are no toxic and harmful substances. It has no harmful effect on human body.

China Fashion Association

In July 30th, only two days after the incident, the China clothing association released an open letter to the news media units, such as newspapers and periodicals, websites and so on.

In this open letter, the China Apparel Association has clarified the facts in conjunction with the relevant units and departments such as Quanzhou seven wolf sporting goods Co., Ltd. according to the inspection report of Beijing industry and Commerce Bureau, the products produced by Quanzhou seven wolves sporting goods Co., Ltd. were all slightly exceeded the standard of spandex ingredients, and the remaining indicators were all qualified, proving that they contained no toxic substances.

The Chinese clothing association thinks that "the problem of non conformity of spandex ingredients is a problem between the old and new standards."

At the same time, it also points out that the product that was detected was produced by the company in July 2007, and is strictly implemented according to the relevant execution standards. It is a qualified product conforming to the relevant standards.

Spandex fiber material is a good fiber material. There are no toxic and harmful substances. It has no harmful effect on human body.

So far, this product has been completely stopped in the market sales, and now there is no such product in the market.

In view of this, the China Clothing Association urges all relevant newspapers and websites to clarify the facts of the incident from the perspective of fair reporting, clarification of facts and safeguarding the public image of national brands.

Moreover, the China clothing association also appealed to the whole society to support the development of the national brand of Chinese clothing and safeguard the rights and interests of consumers and the public image of national brands.

Association of three dimensional angles

This incident has been analyzed from many angles, and there are still many places worth thinking about and summarizing.

The publicity of Beijing industrial and commercial bureau is like a prism, reflecting all aspects of the problem.

This not only reflects the imperfections in the administrative process of enterprises, but also analyzes the professional quality and social responsibility of individual media, as well as the deeper contradictions of the whole social psychology.

Key words: brand awareness protection in special departments

Tang Xiangtao, executive deputy director of the national clothing quality supervision and Inspection Center (Tianjin), pointed out that for the enterprises, under the background of frequent and massive product testing and spot checks, there must be two major links to be done well and not be taken lightly.

The first is the confirmation of the samples being checked. The enterprises should confirm whether the products being inspected are not belong to the enterprise. We must make sure that the commodities that are inspected by the testing organizations are indeed the products of the enterprises. The enterprises must know at the first time which products of the sales market are being sampled.

Because, after all, there is still the fact that counterfeit products are still in the market, so that counterfeit products can not damage the reputation of enterprises.

The second is the confirmation of the inspection report. In accordance with the relevant laws and regulations of the state, the enterprises that have been sampled within 15 days may submit a restatement to the testing organization, which requires that the management of the enterprises should keep up with them, and the 15 days' valuable representations can not be missed due to the mistakes in the operation system.

In addition, the AQSIQ also has an unwritten rule that the newly sampled products should be selected for spot checks, and the spot should be in large department stores.

Reporters in the Beijing industrial and commercial bureau to Quanzhou seven wolf sporting goods Co., Ltd. to provide a test report to see that the seven wolf sampling samples from Beijing Century Lianhua Qingcheng Supermarket Co., Ltd., and is the 2007 inventory of goods produced.

Strictly speaking, the sample does not conform to the sampling standards of samples. If enterprises can receive sampling information and pay attention to it at the first time, they can avoid such incidents.

This view has also been recognized by Wang Zhuo, Secretary General of the China clothing association. In our exclusive interview with Secretary Wang Zhuo, he said: "as a brand enterprise, there should be a special department responsible for brand image maintenance and other aspects, such as public relations department.

In the rapid development of many enterprises, there are some imperfect parts of the system.

Take foreign Brand Company as an example, they usually invite a public relations company to take charge of brand reputation and image maintenance and maintenance.

Especially for clothing Brand Company, it is not easy to make a brand. Once the brand image and reputation are damaged, it will be hard and pale to remedy afterwards.

Therefore, enterprises must rush ahead to take action before damage occurs.

As we all know, it is not easy to establish a brand. It may take decades or even hundreds of years, but the reputation of a brand is damaged overnight.

Therefore, Secretary General Wang Zhuo also emphasized that brand enterprises must pay attention to the building and maintenance of brand image and strengthen the awareness of brand protection.

Social Keywords: fair, accurate and responsible

In this event, the media played a very important role, and even to some extent, because of the bias of individual media reports, some well-known national brands were misunderstood and their status in the public mind was greatly reduced.

According to a survey conducted by a website in China, 79.22% of netizens believe that the problem is related to the quality of the brand itself. Netizens and users generally adopt a one-sided attitude towards similar events.

A more direct impact is that 89.61% of consumers in the survey said they would not buy the brand of the brand involved in the incident.

Especially for Quanzhou seven wolf sporting goods Co., Ltd., false reports, enterprises have also been affected and impacted.

Some consumers, after seeing some media reports or calling directly to the store, have a negative impact on brand reputation and image in consumers' minds.

"In July 28th, when the web coverage of" seven wolf wolf's clothing was toxic "was reprinted by several media, the market value of seven wolves dropped by 2%.

Seven wolves revealed.

Therefore, Wang Zhuo Secretary General appealed: "we hope that all media can treat each brand fairly and fairly, and make a news headline with a responsible attitude and report the event objectively and accurately, especially when it comes to the reputation of a brand and its accumulated achievements over the past decades, so that consumers should not be misunderstood or confused.

Of course, as the China Apparel Association, it is more welcome that the media continue to exercise the right of social supervision.

Only when the media exercise their supervisory rights, they should start from the dual angle of safeguarding both the interests of consumers and the development of national brands.

Consumer Keywords: habitual thinking, colored glasses, acceptance of space

Consumers are also a key element.

Secretary Wang Zhuo believes that as consumers, we should treat national brands and international brands fairly, and we should not wear colored glasses or habitually think.

Because in terms of clothing industry, there is no difference in quality between national brand and international brand.

It can be said that the quality of some national clothing brands is even better than that of some famous international clothing brands.

Many brands invest heavily in product production and quality control.

The key point is that mentally, the whole social environment and the consumer should leave a space for the national brand to trust and accept.

"In fact, before the production of every product, Quanzhou seven wolves sporting goods Co., Ltd. must first send samples to the state level quality inspection institutions, which will be produced in large quantities after passing the inspection. In the batch production process, the company will conduct sampling inspection according to different batches and wait until the national inspection bodies issue a complete and qualified certificate before starting production."

Director of Quanzhou seven wolf sporting goods Co., Ltd. executive vice-president Guo Kuo Chang clearly stated.

"At present, the inspection agencies of Quanzhou seven wolf sporting goods Co., Ltd. have four textile inspection and testing centers, the national clothing inspection and testing center, and the Guangzhou clothing inspection and testing center, all of which are listed in 6 national testing and testing centers nationwide.

Moreover, the Quanzhou processing company of seven wolves sporting goods Co., Ltd. is also an enterprise that has the ability to undertake international famous brand clothing.

Added Kuo Chang.

As consumers, we should make a fair and reasonable judgement after fully understanding the brand products, especially the well-known brands of nationalities. This will not only help enhance the national brand, create a favorable environment for economic development, but also be a "triple win" for consumers, themselves, society and enterprises.

Extended reading {page_break}

What is spandex?

Spandex (Spandex) is a kind of elastic fiber, invented by the US DuPont Co in 1959 and began to be industrialized.

It has a strong elasticity, stretching up to 500%, and can restore the original, stronger than rubber, and also more wearable.

When it first appeared, it changed many areas of the clothing industry.

It mainly compacts elastic fabrics, usually spinning spandex and other fibers into core spun yarns for weaving.

It can be used to make various underwear, swimsuit, tights, jeans, sportswear, elastic parts with belt and so on.

The garments made of spandex are comfortable to meet the needs of various parts of the body and reduce the sense of bondage to the body.

Spandex is not only used in textile industry, but also has been applied to industrial, biomedical and other applications. It can be used for furniture, car seats, outer bags and decorative lace. It is used for surgical elastic bandages, sports kneecap, artificial organ materials and various auxiliary equipment.

Popularly speaking, spandex can be figuratively likened to a rubber band, single silk is very elastic.

It is not directly used for weaving clothes. In the process of making garments, other materials such as cotton, wool, viscose fiber and so on should be wrapped first.

That is to say, spandex should be made into core spun yarns before it can be used in garment fabrics, not directly touching the skin.

In addition, the production and production of spandex are always tested by the state, so as to ensure product safety.

After being outsourced by other materials, the safety of spandex is even more of a problem.

Lycra, widely known to the public, is actually one kind of spandex.

Spandex is widely used in all kinds of garments, spandex fiber is a good fiber material, and the price per ton is not bad.