Guoli Zhang: How Can We Profit From Fame And Gain?

Recently, "emperor specialized household" Guoli Zhang became the sole director of Shandong's male clothing. He endorsed for 10 years, and he changed from a spokesperson to an independent director.

A good event marketing, Zhao Sunli, chairman of the company, sincerely admires that the celebrity endorsement can still be "blended".

How can we profit from fame and fortune?

Beauty is like jade.

In July 18th, Xu Qing came to Zhengzhou as spokesperson to take part in the "Ya Li Da Qiu winter new product conference".

Xu Qing, who acted as mother of Song Qingling in the great cause of the founding of the people's Republic of China, dumped many people.

Originally, he invited 800 dealers to attend, resulting in over 1100 dealers.

And they all come back with an order contract.

Zhao Sunli, chairman of Ya Li Da Fashion Co., Ltd. is very satisfied with the celebrity endorsement.

"In January 10th of this year, we signed a contract with Xu Qing."

Wang Pu, assistant director of the company, said, "we have become the first female trousers company in Henan to ask for celebrity endorsements."

Celebrity endorsement is a job of burning money. It is reported that the cost of endorsement is about 2 million yuan, while in the promotion, it has to invest 20 million yuan in the whole year.

This year will continue in CCTV one set, three sets and some TV broadcast advertisements.

"Not chasing stars is for pformation," said Zhao Sunli, chairman of Ya Li Da Garments Co. Ltd., in recent years, Zhengzhou's women's trousers industry has been rising rapidly, and its product sales and brand numbers are increasing day by day.

However, Zhengzhou women's trousers don't have a reputation in the whole country, and the added value of the products is low.

This time, Lida invited the domestic first line stars to endorse the huge amount of money, which is to break the "bottleneck" of the brand development of Zhengzhou's women's trousers. By improving the product quality, the Zhengzhou trousers will become the high-end market of the whole country through brand strength.

It is understood that in addition to the celebrity endorsement, Ya Li Da is still in contact with the listing of securities dealers, the goal is: 3 years ~5 landed on small and medium-sized boards, to do the first leg of Henan trousers.

Henan clothing enterprises "catch up with stars and become fashionable"

Zhengzhou fashion enterprises invited celebrities to speak for themselves. It began in 2006. Zhengzhou Dun Sen Clothing Co., Ltd. hired Kung Fu Star Donnie Yen as endorsement. After tasting the sweetness, he signed an endorsement contract with Donnie Yen for 3 years in July 2009.

Donnie Yen and dun Sen, Xu Qing and Ya Li Da, Kathy Chow and Xing Yi Lu, three stars and three clothing brands.

Henan garment enterprises are becoming fashionable.

Li Gang, Secretary General of Henan garment industry association, said that Zhengzhou women's trousers enterprises had the same idea in previous names, including ESEY costumes, and they were "Fan Bingbing, Li Bingbing and Jiang Qinqin".

In fact, it's only a small head to ask a star to endorse.

Follow up publicity is the biggest cost.

Zhao Sunli is very clear about this. He feels that some companies are heavily employed to hire spokesmen. After a while, they are left behind.

You can't save salt and ruin the sauce.

Henan enterprises enter the era of celebrity endorsement

In fact, today's clothing, food, housing and consumption fields can see the star catching of Henan enterprises.

Rebecca asked Fan Bingbing, the queen of wig, to endorse. Xuchang Lake snow flour asked Liu Yiwei to endorse, Song River grain liquid asked Fengyi Zhang to do endorsement, Venus asked Huang Jianxiang to do endorsement, three all asked a good wife Jiang Wenli, spicy mother small s to do endorsement, and miss Jackie Chan Jackie Chan to do the endorsement to fight the world.

After the hot family broadcast, Xiao Xue ate Yang Zi's "miss you" jujube.

In addition, Chen Jianbin endorsed Fu Ren's stomach medicine, and later drank "Linhe three incense liquor". Last year, he used "big class furniture" in Xinxiang.

Henan Ya Bao furniture invited Xu Fan, Yi Pin yuan furniture signing nursery.

Song Xiangqing, executive vice president and Secretary General of Henan provincial Business Economics Association, believes that this kind of business behavior is advisable and does not need to be questioned.

However, other people's effect is good, not necessarily your effect is also good, the star must be careful.

Stars can't be casual.

Henan enterprises have seen the eyeball economy brought by celebrity endorsements.

But do you need celebrity endorsements?

Is it cost-effective? How about this account?

Henan enterprises, before consuming stars, might as well ask themselves these questions first.

Good endorsement leads brand promotion, bad endorsement, digging holes for enterprises.

Tian bin asked TWINS's A Jiao to endorse the latter.

Cecilia Cheung's bold and unrestrained image has also brought about many brands that are purely interpreted by her.

Analysis of the industry, the company's cooperation with stars, operations and contracts are not standardized.

Even if stars are damaged by some behavior image or bring negative effects to enterprises, it is difficult for enterprises to solve them through legal channels.

Now more and more enterprises are keen on celebrity endorsements. In this age of experience economy, emotions promote business opportunities and promote purchases.

If an enterprise wants to succeed, it must establish an emotional connection with its customers. This is why many companies choose celebrity brand names with different personality characteristics.

In recent years, many brands have benefited greatly from celebrity endorsements.

However, is it possible for every star enterprise to raise its brand value and market share with the help of celebrities?

How can those enterprises in the initial and intermediate stages of brand building effectively choose and use stars to help enterprises establish their brands and open the market? At the same time, how can we avoid the negative effects of stars on the enterprises while using stars?

Henan enterprises invited celebrities to speak for themselves. They are in the evolutionary stage and are crossing the river by feeling the stones.