Erin Fetherston Paris Honey, California Sweetheart (Map)

No matter when and where, her curtain like pale gold bangs are always undisturbed. She used to tilt her head in front of the camera with a sweet smile.

Her image is more popular than her design, so she is the perfect spokesperson for herself.

For women

This is a victory.

In May of this year, Erin Fetherston was appointed the creative adviser of Juicy Couture. Her first task was not to design, but to socialize.

"I took part in Met Ball on behalf of Juicy, and that was my first official working day."

She said.

As usual, the woman designer with a doll's sweet appearance and pale gold bangs played the role of the brand ambassador, but she didn't wear the same name that night.

Instead,

The first work of the design is a 1930s style champagne velour fabric long sleeved dress.

The familiar fabric of Juicy Couture's loyal customers extends from the classic track and field sportswear to its new creative advisor's most romantic little dress.

Not long after, Fetherston took BiancaJagger, Sudio 54 and herself as inspiration to design a series of Juicy Couture holidays integrating into 1930s and 1970s. Besides the retro long skirt mentioned above, there are also beads.

Cotton satin jacket, lace, pleated skirt and corset dress.

"I do not intend to completely pform the brand, just want it to jump out of the sportswear frame."

She thinks that as long as it is properly handled, the napped fabric can also be as luxurious as velvet.

She also advises people not to wear a suit of napped fabric sportswear.

Fetherston's appearance in Juicy Couture sportswear is unimaginable, but she did pass through it.

"I'm from California, and it's very common there."

She said.

After graduating from University of California at Berkeley, Fetherston went to

Parson design school to learn fashion design.

In January 2005, she released her debut show at the Paris fashion week.

After that, she quickly turned to the design of garment making, and with the help of female photographer Ellen Von Unwerth palm mirror, movie star Kirsten Dunst, supermodel KarenElson and pop star Zooey Deschanel's short film Wendybird and photo exhibition UrbanFlower, the fashion industry firmly kept her 2005 autumn winter series and 2006 spring summer series.

Although he is renowned for his romantic style, Fetherston understands that the fashion industry in New York can show her uniqueness.

She has been in New York fashion week for the three consecutive season, and recently moved her business focus from Paris.

Before joining Juicy Couture, she designed a parity series for Target and QVC.

"Parity series and fashion videos attract more audiences to me. They may not be customers of Erin Fetherston.

Now, people can also get to know me through Juicy.

It seems that this doll face designer's secret of success is never "simple as his clothes".

Q: when did you become interested in fashion?

When I was A:9 years old, someone gave me a postcard, which was printed with Ellen VonUnwerth, and Claudia Schiffer appeared in the advertisement of Guess jeans.

I still remember the excitement at that time.

Years later, Ellen became a good friend of mine, and I was lucky enough to be able to cooperate with her.

Q: what was your first job in the fashion industry?

When I was A:18 years old, I worked as an intern in Elle magazine. This is an excellent opportunity to let me know a variety of ways to get into fashion.

My conclusion is to learn fashion design in order to create your own brand as a dream.

Q: what is your design philosophy?

A: I liked clothes first, then I began to understand fashion.

When I was very young, I regarded clothes as a magic medium, a channel for conveying fantastic ideas.

This idea has inspired me so far. I have always regarded fashion design as a form of storytelling.

I design clothes that are modern and practical, with romantic and feminine spirit. Love for fantasy is always the core of design.

Q: so, what are the similarities between your design aesthetics and JuicyCouture?

A: I always try to strike a balance between novelty and fashion. Juicy has a spirit of banter and satire, so there is a natural connection between them.

Q: who is your favorite designer?

A:Christian Lacroix, YvesSaint Laurent, Balenciaga.

I first studied fashion in Paris, so I was deeply influenced by these Paris fashion houses.

Q: how do you summarize your dressing style?

A: very feminine and very casual.

I often wear a dress and a combination of silk blouses and jeans.

Q: how do you wear this summer?

A: I like navy stripes. They are both lively and cute.

I am also infatuated with flower patterns, such as watercolor cherry blossoms in the Erin Fetherston spring summer series, and I have been wearing them all the time.

Q: what trends do you want to be eliminated as soon as possible?

A: I hope that rivets and huge shoulder pads will disappear.

Q: what do you think is the single product in every woman's wardrobe?

A: a pair of jeans that are very sexy.

My favorite brand of jeans is Madein Heaven in London.

Q: do you often buy clothes?

A: rarely. I basically wear only my own designs.

Q: what do you most want to buy at the moment?

A:Christian Liaigre's white sofa, its design is modern and simple, can not find a piece of joint.

At the same time, its outline also refers to the furniture of France in seventeenth Century.

Q: your bangs are deeply rooted in the hearts of the people. They are as perfect as wig. How do you keep and take care of them?

A: I lived in Paris for a long time, where I met a great hairstylist, David Mallett.

He asked me to trim the bangs every week, and I did.

He blows straight after he has washed the bangs, then prunes a hair and a hair, and asks me to keep standing up and sit down, and repeatedly confirm, like dancing.

After moving back to New York, I cut the bangs myself.

First, straighten the bangs, the secret is not to use the comb, to use the flat mouth blower, the temperature must be high.

When you are trimming, you can keep your hands steady. I like to keep the length of the fringe between your eyebrows and your eyelashes.