Four Short Boards Needed To Be Repaired By Houjie Shoe Industry

In recent years, great changes have taken place in the thick street shoe industry. After the baptism of the financial crisis, today's thick streets have been very different. After the Guangzhou Shenzhen Expressway and S256 Avenue, they are full of advertisements of shoe manufacturers. This shows that the business ideas of the footwear industry are changing. Some industry professionals especially pointed out that to build Houjie into a fashion and creative industry, we must first sell the environment of "world shoe capital China thick Street".

　　 Houjie shoe industry Great changes

According to the comprehensive analysis of industrial and commercial registration and research data, there are more than 700 shoe factories in Houjie Town, and there are more than 100 enterprises on the scale (with annual income of more than 5 million dollars). There are more than 800 traders and purchasers in Houjie town. There are about 4500 to 5500 manufacturers of leather and shoe materials, and about three hundred manufacturers of shoe machines.

After the first Expo, Houjie shoes enterprises were simply connected. Export orders Gradually turning to domestic and overseas sales and marketing, more and more domestic brand shoe manufacturers come to Dongguan to set up R & D centers. Following the AOKANG R & D center of Dongguan and the Dongguan research and development center of Fu Guihu, the Shanghai UFO clothing and footwear industry, Fujian alligator, Hubei's ox shoe industry and Jiangxi Wei Jia shoe industry have set up R & D and receiving centers in Houjie. More and more brand shoe companies are moving marketing centers from Shenzhen to Dongguan. For example, AOKANG marketing center moved from Shenzhen to Dongguan, Milian trading company, the Far East Center moved from Hangzhou to Dongguan, and Clark shoes trade marketing center moved from Zhuhai to Dongguan.

The internal division of labor in Dongguan's footwear industry is also becoming more and more detailed. For example, before the production enterprises from semi-finished products to finished shoes, all of them are now manufactured, and only three or four of the semi-finished products are outsourced, and the production workers have been reduced to 100 to 150 people from the original production line.

After the financial crisis, Houjie took the lead. Top quality products "Manufacturing routes have sprung up all over the world, such as the Universiade footwear industry and the trade of Kai Wan. The desire of large and medium-sized traders to expand their domestic brands is stronger than that before the financial crisis, such as the steady trade, the art of Milian, and the trade of pustar. More and more small and medium-sized traders and materials traders have moved out of the rented house, to the exhibition hall of the office building, to display their own brand image, such as OZ trade.

It is understood that the large manufacturers of shoe making almost all developed businesses in Dongguan, and quite a large number of large and medium-sized materials suppliers in Zhejiang, Henan and Fujian have set up branches in Dongguan. However, more middle and top grade materials traders set up their offices in Guangzhou for failing to find office buildings matching their image.

After the financial crisis, the gradient transfer speed of industries is accelerated due to the impact of rising costs. The thick street shoe industry is mainly transferred to the central region, such as Zhoukou, Jingzhou, Fuyang, Ganzhou, Nanchang, Changde, Yiyang, Chenzhou and other places. At the same time, in order to reduce the amount of labor to cope with the shortage of labor, the degree of mechanized production is increasing. Improving production efficiency has become a realistic choice for the left shoe companies.

Houjie shoe industry urgently needs to repair four short boards

At present, it is the key period for transformation and upgrading of thick street shoes industry. We need to upgrade as soon as possible: 1. accelerate the pace of development and accumulate more experience in developing the domestic market; 2., strengthen the interpretation of policies and improve the degree of information collection, such as what policies can be adopted by mainland enterprises to set up regional headquarters in Dongguan; how foreign trade enterprises should set up trading companies to do domestic sales and so on, need further clarifying by the government; 3., the government of Dongguan needs to introduce detailed and feasible policies to support the development of footwear industry as soon as possible; 4., strengthen the cultivation and introduction of talents, especially the design and development talents of high-end, brand marketing talents, and the cultivation and introduction of planning talents.

Houjie is expected to become the world shoe regional headquarters base.

After several years of building and continuous efforts, today, the trend of Dongguan becoming the regional headquarters base of the global footwear industry is increasingly clear, such as procurement, orders, sales, testing, logistics, R & D, finance, administration and other industrial chains are becoming more and more perfect, including shoe manufacturers in Zhejiang and Fujian. Many of them come to Dongguan to set up regional headquarters. With the strong support of the local government, the world shoe base has attracted the initiative of the surrounding footwear industry, because the governments of Guangzhou and Shenzhen have no obvious support policies for the footwear industry, while Dongguan vigorously supports the upgrading and transformation of the footwear industry, and striving to develop the footwear industry into a creative industry. According to the parties concerned, the Heshan Footwear Association is ready to set up a brand exhibition and promotion center at the headquarters base; the Longgang Footwear Association of Shenzhen is ready to set up R & D and export orders centers at the headquarters base; the world shoe industry headquarters base is regarded as the best platform for entering the Chinese mainland market by overseas two or three line brand enterprises. In addition, the French shoe industry association signed a strategic cooperation agreement with the world footwear headquarters base, and the Italy Footwear Association is planning to launch a brand promotion campaign in Houjie in October. With the common concern and continuous efforts of all parties, Dongguan Houjie is expected to become the global footwear regional headquarters base in the near future.