Polo: Entering The Second Stage Of Development

　　 Ralph Lauren, with sales of US $10 billion and world-famous brands, is now entering the second stage of development.

Lauren, chairman and CEO of the company, said: "I feel like the mood of the company just when it was established. Facing us is a brand new world. We have just withdrawn our dealership in Asia and have visited the Chinese market. This is a new world we have never seen before, and we are speeding up the development of the company's business. "

He said: "since its listing, the company has completed a series of goals. Company's global Sale The volume increased from $800 million to $10 billion. The company's revenue reached $4 billion 980 million last year.

In the first quarter of this year, corporate profits increased by 57%, from 121 million US dollars in the same period last year to 121 million. dollar 。 In the future, the brand will extend the field of women's wear and accessories, and there are plans to set up independent stores for all brands.

In an interview with WWD, Ralph Lauren said: "women's clothing business will gradually increase the proportion of brand building. In the future, Polo will be a mixed brand of men's and women's wear."

There are also some other companies that are still growing. brand For example, Rugby, Double RL and RLX, these brands will plan to build their own stores in the future.

Ralph Lauren said, "the most important thing for a company is to have an excellent management team. Now I want to lead you all, and build up an excellent team. I believe the company will have a very good development prospect.

Since 2007, the company has actively explored the global market. In 2007, Polo acquired the Japanese agent Impact 21. Last year, it acquired its agent in China, Hongkong, Indonesia, Malaysia, Philippines, Singapore, Taiwan and Thailand from Dickson.

In late July, Polo also reclaimed the agency of South Korea's Doosan. At this point, Polo has recovered all the business in the Asian market and will lay a solid foundation for better maintenance of brand consistency and further expansion of the Asian region in the future.

Ralph Lauren also emphasizes that brand diversity will be another development goal of the company. The multi brand strategy will enable the product to serve consumers at different levels, and the brands will own their own stores in the future. Since 1997, Polo has been making breakthroughs since its listing. At the recent shareholders' meeting, Ralph Lauren said the company's goal is to lead the market and climb the peak.