XTEP: With Determination To Safeguard Rights In The End

　　 At present, the protection of intellectual property rights has become a hot topic of concern in the business community. It is also an important topic for the government to protect regional independent brands. Known as " fashion XTEP, the sport's first brand, has not only the honor of "China's famous brand", "China's well-known trademark", "national inspection free products", but also the sports brand pursued by young consumers. Over the past few years, XTEP brand has been infringed repeatedly. In order to defend its legitimate rights and interests, XTEP resolutely picked up legal weapons and fought another battle of intellectual property rights protection.

Market miracle leads to brand infringement

Since its creation in 2001, XTEP has written a miracle in the development of China's sporting goods market. With the development speed of "flying in general", it has quickly surpassed many brothers brand and has grown into one of the leading brands in the forefront of the domestic sporting goods industry. Its unique fashion style and unique brand charm are favored and pursued by young consumers. Its rapid growth speed reflects the popularity of XTEP in the youth consumer groups. In this case, XTEP brand has become the object of competition. In July 14th, with the close assistance of the Jinjiang Municipal Public Security Bureau's economic investigation team and the inspection team of Luoshan industrial and commercial bureau, XTEP discovered and investigated infringement in a counterfeit factory in Longhu Town, Jinjiang. counterfeit About 7000 pairs of XTEP sports shoes, involving a total value of more than one million yuan, the parties were arrested on the spot, the case has now entered. judicial Program.

　　 With determination to safeguard rights in the end

"For such infringement cases, we will not tolerate it. We should take legal weapons to protect our interests from being infringed, warn more illegal elements, and wake up many enterprises' awareness of the protection of independent property rights." Faced with the violation of their intellectual property rights, XTEP resolutely drew out the "sharp sword" of the law to safeguard its legitimate rights and interests.

At present, quite a number of enterprises are not so determined to protect the intellectual property rights. It is reflected that its abandonment is due to cost considerations. Some enterprises believe that the infringer has promised not to infringe on the infringement, but also to the obligee to pay a certain amount of compensation. In the short term, the obligee has no loss and gains. Some have found that the infringer already has some foreign markets and customers to some extent. If the two sides cooperate after reconciliation, it will help the right person to open up the foreign market and achieve "win-win".

XTEP believes that brand enterprises should be brave enough to fight against lawless elements in intellectual property disputes. Chinese enterprises must enhance their awareness of intellectual property protection, neither infringing nor owning their own intellectual property rights. Only in this way can enterprises establish the awareness of intellectual property rights and benefit the healthy development of the market.

　　 The government escorts the enterprises to safeguard their rights.

In XTEP's view, the victory of its brand on the road of safeguarding rights is not only a continuous improvement of its awareness of safeguarding rights, but also a strong backing for the protection of independent property rights of enterprises. In the "7 / 14" anti-counterfeiting case, the rapid response and strict enforcement of the Jinjiang Provincial Public Security Bureau's economic investigation team and the inspection team of Luoshan industrial and commercial bureau provided a good help for XTEP's campaign of safeguarding rights.

According to the insiders, it is necessary for the government and industry organizations to further standardize the market order, and to set up a complete and convenient right protection mechanism as well as an early warning mechanism for intellectual property rights in the information industry as soon as possible, so as to provide comprehensive services for the protection of intellectual property rights, enhance the awareness of corporate rights protection, simplify the procedures of safeguarding enterprises' rights and reduce the cost of safeguarding enterprises' rights, so as to improve the overall business of enterprises. The ability to resist risks creates a favorable environment for enterprises to develop.

As the main body of safeguarding rights, enterprises should constantly strive to improve the management system of intellectual property rights, establish a trademark and patent tracking and monitoring network, constantly improve the level of their own protection, use and management of intellectual property rights, and actively respond to the challenges of many illegal elements.