Hongye Group: Using Technology And Differentiated Development Ideas
Less than the Qilu Hongye Textile Group located in Shanghe County of Shandong Province, it is hard to believe that there are so many kinds of yarn products in the textile industry: bamboo charcoal, Viscose , bamboo fiber, wool cashmere, protein fiber, corn fiber, Milk fiber Air conditioning fiber, spun silk fiber, corn fiber, soybean fiber, flax fiber...
In the hundreds of multi component, differentiated and functional series products of Hongye group, 5 items have filled the domestic blank, 4 invention patents, 3 practical patents, and 3 patents are being declared.
While many textile enterprises in China are still struggling with resources and prices, Hongye group has made use of technology and differentiated development ideas to develop business and other functional products. Spin The charge of industry transferring mode and adjusting structure.
In May this year, the "national functional differential fiber yarn product development base" was set up in Hongye group. In the tens of thousands of textile and garment enterprises across the country, less than 80 people have been awarded this title, which makes people see the hope of Ji'nan textile industry entering the ranks of the strong again.
This time, Ji'nan is relying on technological strength to push the traditional textile industry onto the market stage again.
"Anytime, innovation is the magic weapon for enterprises to survive."
As a labor-intensive industry, the textile industry is an important industry to solve the problem of employment and adjust the structure of labor force. The textile industry in Ji'nan has a history of over 100 years. The grey fabric of Ji'nan Sanmian and the two printed big flowers are famous brand products than the "white shark" knitted yarn of the "two shark" brand, the elastic underwear of the knitting factory, and the research and development capacity of shuttleless loom of Ji'nan spinning department ranks second in the whole country.
However, after undergoing major industrial restructuring, only a few enterprises in Ji'nan textile industry are struggling to support it. In 2000, the reform of the national textile and garment industry basically ended. By 2008, the scale of the national spindle has exceeded 100 million. At present, Shandong has nearly 30 million spindles of scale, and Binzhou's Wei Qiao group has developed during the ingot stage. At present, only one enterprise has 7 million 500 thousand spindles. Ji'nan's 7 cotton mills, 2 printing and dyeing mills, 2 Woollen Mills, 3 dyed weaving mills, 3 knitted socks factories, 2 towel factories, synthetic fiber factories, chemical fiber factories, dyed weaving factories, artificial fur factories, textile machinery factories and non-woven fabrics factories are mostly bankrupt or in a state of shutdown.
How to make this once brilliant traditional industry glow with new vitality? The answer of Li Handian, chairman of Hongye group, is: continuous innovation. "Before 2008, we also made the market by spinning single high count yarn. But in the wake of the economic crisis, enterprises are almost unable to operate and have to change. Li Handian said, "experience tells us that innovation is the magic weapon for enterprises to survive at any time."
In the past, the Hongye group began to develop rapidly to the high-tech functional and differentiated textiles based on the fine cotton yarn and blended yarn.
Breaking the spinning area of differential fiber is the success of Hongye group.
Natural protein fiber has good water absorption, warmth retention, soft and comfortable, but the protein fiber is coarse, rigid, single strong and low. Spinning the natural protein fiber by ring spinning process, once the ratio exceeds 30%, there will be serious difficulties in making the coil, the unevenness of rice weight and the difficulty of carding. In addition, the protein fiber is larger than the resistance, and it is easy to start static electricity, so that the harmful yarn defects increase greatly. To overcome this technical difficulty and completely break the spinning restricted area of differential fiber, it means that enterprises occupy the commanding heights in the field of high-tech yarns.
Hongye group has set up a tackling group, focusing on wool, spun silk and other protein fiber blended yarn with high content. Through hundreds of trial spinning, it has finally made breakthroughs in large area production, of which 3 products of high proportion of spun silk / wool, wool / nylon, wool / combed long staple cotton have filled the gap in China.
"Only when we are ahead of our competitors can we keep on developing."
The successful expansion of differentiated fiber products has given Hongye group a strong foundation for development. Now the output of differential fiber products accounts for only 25% of the total output of the enterprise, but profits account for 60%. In Li Handian's plan, the output of differential fiber products will account for more than 50% of the total output of the enterprise by the end of this year. Next year, the production of differentiated fiber products will be realized. "The textile industry will follow up very quickly. If we want to sustain development, we must innovate enduring and always lead our competitors." Li Handian said.
Hongye group's scientific and technological personnel have made bold innovations on the spinning frame and created a new spinning method, "poly spinning", which has been declared a national invention patent. This technology is to install a set of equipment on the ring spinning frame, and to transform the drafting area, not only to spin the flat yarn, but also to spin the slub yarn with different kinds of fibers, which is different from ordinary slub yarn according to different styles and patterns. The fabric made of this kind of yarn has a fresh and mysterious feeling after dyeing.
The company's new product "Shu Ya Ya" has antibacterial, deodorant and hygroscopic effects. It has passed the authoritative test of the Japan Chemical Fiber Inspection Association. On this basis, Hongye group has registered the "shexiya" trademark with independent intellectual property rights, and successfully entered the Japanese high-end market which is almost harsh on product quality.
The "aramid high temperature protective clothing fabric" and "carbon fiber high temperature resistant reinforced composite fabrics" developed by Hongye group have been identified by new products identified by Ji'nan science and Technology Bureau. Among them, "Fang LAN high temperature protective clothing fabric" has won the three prize of Ji'nan science and technology progress. In the development and production of "irregular slub yarn", snowflake yarn, high proportion hemp blended yarn and "soft yarn", Hongye group has also made substantial breakthroughs.
"Recognize the core competitiveness of enterprises to develop healthily"
Technical personnel, staff and equipment, equipment transformation, this is the core competitiveness of enterprises Li Handian aimed at, "grasp these three aspects, we can ensure the healthy development of enterprises."
Bao Zhibo is deputy general manager and chief engineer of Hongye group. He is responsible for new product research and development. He has successively led scientific and technological personnel to develop hundreds of multi component, differentiated and functional products. Hundreds of new products have been put into mass production. Who would have thought that he had worked for many years in a large state-run textile enterprise without any technical difficulties that he had conquered, and made great breakthroughs in Hongye group in just a few months. "This is the result of Hongye group's emphasis on talents."
At the same time, the income of Hongye group has also increased synchronously. In the first half of this year, the company raised wages by two times, with an average increase of more than 350 yuan per person per month. According to the board of directors, the company raised the monthly salary of employees 200 yuan in July this year, so that the monthly average wage level of the employees reached 1500 yuan, and the monthly salary of the workers on the front line reached more than 1700 yuan, which has exceeded the income of the local government civil servants in Shanghe. Today, Hongye group is planning to improve employee housing conditions as soon as possible, creating more favorable conditions for building a harmonious enterprise and enhancing enterprise cohesion.
The development of Hongye group is also related to bold technological transformation. The company has invested about 60000000 yuan to realize the transformation of product structure from traditional products to high-tech products. At the same time, through a number of technical and management measures, enterprises achieved remarkable results in energy conservation and emission reduction. In the first half of the year, sales of electricity for 10000 yuan decreased by 807 kwh, and electricity saving was 27 million 690 thousand kwh. This year, Hongye group's production and operation has seen an unprecedented good situation over the past decade. By the end of June, the total sales revenue of the company reached 343 million 120 thousand yuan, an increase of 156 million 66 thousand yuan over the same period last year, an increase of 83.3%, a tax increase of 14 million 256 thousand yuan, an increase of 5 million 184 thousand yuan over the same period last year, an increase of 57.7%, and a realization of the export earning of 8 million 385 thousand and 800 US dollars, an increase of 5 million 328 thousand and 20 dollars over the same period last year, and 174.4% increase.
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