Clothing Industry Talent Pays More Attention To Brand Experience

When international garment retailers enter China, they are quietly changing the demand of domestic enterprises for garment talents.

Lin Mo /CFP

With the gradual extinction of the financial crisis, the clothing industry which has been most affected has begun to recover, and the demand for clothing talents has begun to increase significantly.

Professionals in the industry and human resources experts say that in the face of changing clothing industry, learning and adjustment can be done longer.

Ji Yanmei is the deputy general manager of a famous clothing enterprise group brand management company. She is mainly responsible for market development and channel construction. From the first half of this year, she obviously felt busy.

"In the first half of the year, there were a lot of business trips, almost half of the working time, and the layout of the company was very fast in the whole country."

According to the latest statistics from the China Textile Import and Export Chamber of Commerce, the import and export of textile and garment trade has achieved double growth in the three quarter of this year.

According to the latest statistics of the talent network of elite network, the clothing industry has been affected by the favorable recovery of the industry in the first half of this year, and the trend of talent has soared. Compared with the same period last year, the demand for talents doubled.

"Now companies are badly in need of retail management, and I will often be thrown away by many companies.

When I asked the district manager, this feeling was also very obvious.

Ji Yanmei said.

Reporters learned from the textile industry association, after the international financial crisis, many private enterprises began to create their own brands.

Compared with foreign garment enterprises, private enterprises are weak in designers, marketing and brand promotion, and the demand for relevant talents is also very urgent.

During the interview, executives of garment enterprises have indicated that with the development of the garment industry, the demand for talents is further aggravated. However, the recruitment channels of garment industry are not mature enough compared with other industries, and the flow of talents in the industry is more spread through word of mouth, so it is very difficult for enterprises to find people.

In the analysis of some job consultants, some of the international garment industry brands have changed from the form of agency to the development and operation of their own brands. They have also brought changes to the demand for talents in the clothing industry. When recruiting people, they should pay attention to whether there are well-known Brand Company working experience, whether they have ever had contact with more front-end and more fashionable brands, and whether they have overseas or Hongkong training experience.

There are faults in retail management personnel.

In recent two years, the garment retailing industry has developed rapidly, and the local retail management personnel can not fill the gap. At the same time, due to the lack of academic background, training opportunities and development mechanism, there is a talent gap in this area.

As a mature retail management personnel, it is necessary to have a series of comprehensive abilities, such as the ability to choose shops, sales, analysis, training of shop assistants, the ability to display clothing items, etc., and have the ability to manage dozens or even hundreds of stores in the country.

In addition, language skills must be excellent because they have to face foreign bosses or face foreign customers directly.

At present, many colleges and universities in China have set up clothing design major, but the education of clothing marketing majors in domestic universities is still lagging behind.

Some retail management talents originally engaged in jewelry, underwear, footwear, glasses and other retail and consumer industries have similar examples of successful formats.

Starting from the front line during the internship

Retail management personnel, advanced procurement and so on are all very professional positions in the clothing industry. If a college student chooses some famous brands during his internship, starting from the store manager or backstage support department is very beneficial to the development.

However, the sales and marketing personnel are always the highest in the clothing industry. If they insist on more than 1 years, they will gradually gain a sense of identity for the company and brand. They usually have a long-term plan for their future. They are no longer shortsighted and blindly follow suit.

"Short-term job hopping" will only hurt your career.

Clothing network marketing will become the mainstream position in the industry

It is the product of the development of the apparel industry to the Internet. The latest figures of the apparel talent network show that the demand for clothing network marketing personnel increased 68.5% in the first half of this year, up 34.6% in July, and the position in the garment industry is relatively fast.

It is estimated that Internet marketing talents will become one of the mainstream posts in the garment industry in 1-2 years.

At the same time, we must have professional knowledge and e-commerce related knowledge in the clothing industry, know how to use marketing techniques to package and promote products and stores, and at the same time, we need to make statistics, analysis and summary of sales data.

From the traditional clothing industry and other sectors of the field of network marketing pformation, there is more emphasis on the experience of network marketing.

Easy entry is not easy.

Clothing network marketing personnel entry threshold is not high, clothing professional graduates, familiar with the Internet, entry is also relatively easy.

However, clothing network marketing posts seem very simple, actually engaged in this occupation is not an easy task.

A good network marketing is not a single person fighting, but a team's overall strength.

Therefore, timely understanding of the industry dynamics, mastering the most popular industry characteristics, and applying it to the actual work of network marketing are the qualities that must be possessed by excellent apparel network marketing talents.

Statistics show that garment designers account for 7% of the number of effective jobs, becoming the top of the top jobs in the apparel industry in the first half of this year.

Experts on employment guidance of elite network association say that graduates want to enter this line, and they can accumulate experience in garment product development, marketing, clothing theory research, publicity and commentary, and so on.

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According to statistics, second of the top positions are fashion designers.

Plate making is a highly technical work. Its salary is mainly determined by its training level, job level and work experience, with a monthly salary of 3000-20000 yuan.

Production operation management talents

With the recovery of exports, the demand for production and operation management personnel is increasing. The demand of factory production and operation management personnel is more than that of experienced factories with high academic qualifications, strong management concepts, and more experienced process and control of internal management.

Professionals with strong professional skills, leadership skills, team coordination and excellent English skills are few and far between.

Strong sense of innovation is the advantage of employment.

Clothing itself is a fast reaction industry, and network marketing needs faster. Therefore, this job requires quick response and various departments should cooperate quickly.

At the same time, the market feedback is very fast. If the marketing measures are right, the feedback data will soon be seen.

This job is simple, but requires good work attitude and passion, and a high sense of responsibility, young, energetic and innovative. It is a more valued advantage at present.

Grasp the industry by being a salesperson.

Clothing is a changeable industry, and learning occupies a great deal of energy.

First of all, love the industry and be sensitive to fashion.

There is still perseverance in retail work. Many people have career bottlenecks or persistence and perseverance.

I studied business management in my university. I first entered the clothing industry as a salesperson.

At that time, the family did not understand that it was a very low-end occupation. Actually, I realized and grasped the industry through the process of selling.

I think it is a good choice for college students to start from the shop floor.

College students do not lack the sense and creativity of fashion. What they lack is pragmatism and willingness. They can temper their minds by being a shop assistant and eventually become the industry leader.

According to the data of pre employment recruitment, the number of Posts posted on the apparel industry in July 2010 was 71838.

Among them, private enterprises occupy 67% of the recruitment demand, and foreign-funded enterprises account for 23%.