China Europe International Business School Tour Masamaso

　　 Recently, a group of academic students from China Europe International Business School came to Xue Yu Chang Chang to enter the first stop of enterprise activities: MasaMaso (Martha Maso). It is reported that MasaMaso ( Masa Ma-so The two founders, chairman Zhang Shulve and general manager Sun Hong, are 2006 classmate of China Europe International Business School. Two people successfully founded the successful network of MasaMaso (Martha Maso), a famous medium and high end men's clothing brand in 2008. They have been recognized by CEIBS and their classmates. Therefore, the activity of entering the enterprise with the theme of innovation and innovation will be first established in MasaMaso (Masa Marceau). We hope that the majority of students can absorb MBA knowledge from Zhang Shulve and Sun Hong two "mouse + cement", that is, the combination of clothing industry and e-commerce.

MasaMaso (Martha Maso) world class store is a domestic network. brand The first online store opened by apparel companies was launched in May, causing a great shock in the industry. Therefore, the activity first came to the physical shop to let alumni and classmates experience the MasaMaso (Martha Maso) business model different from other network brands and the business philosophy with user experience as the purpose. During the shop tour, we gathered around Zhang Shulve and Sun Hong to exchange and communicate the business models of e-commerce entities and how to interact with online businesses.

When visiting the shop, many students bought MasaMaso (Martha Maso) products at the scene, and some students asked if they could discount. "Our product has a high price performance ratio, and now it is 2nd anniversary celebration. The discount rate is very large, and the price is the lowest. If you like it, it's the best way to buy it now." Zhang Shulve and Sun Hong are facing their classmates. Bargain "Laughs.

When we came to MasaMaso (Martha Maso) in the Shangdu office area of SOHO, we were interested in the CALL CENTER (call center) and design center of the e-commerce company, and some students communicated with MasaMaso (Martha Maso) customer service personnel and designers on related issues.

Sun Hong introduced that when MasaMaso (Martha Maso) was first established in 2008, the office area was only more than 100 square meters. Later, the scale of the development of enterprises continued to expand, the area of office area was too small, several times of relocation, and the expansion of office area. "At the end of May this year, we moved to the existing office area, which was about more than 1100 square meters, but only a few months later, we felt that office space was tense. It seems that our thinking is still conservative compared with the speed of development of enterprises.

After visiting the office area, everyone came to the Symposium and began to exchange and share the experience successfully. Alumni and classmates responded enthusiastically and asked questions. In the face of everyone's questions, Zhang Shulve and Sun Hongyi gave their answers. At the end of the discussion, the representatives sent gifts to Zhang Shulve and Sun Hong. Some students and alumni are still surrounded by two people at the end of their activities. Finally, the alumni and students who participated in this school friend Chang Tan said that this activity was very fruitful.

Zhang Shulve, a former teacher in charge of the class of Sun Hong and Professor Zhou, introduced the introduction of Xue Yu Chang into the enterprise activities. It was launched last year. The aim is to build a communication platform for alumni, and also provide an opportunity for students to communicate with senior executives in depth. Last year, we visited some relatively mature enterprises, such as Beijing Hyundai Motor, French Carrefour supermarket, Huiyuan Juice, Yanjing stock and so on.

The theme of this year's activity is innovation, and MasaMaso (Martha Maso) is very much in line with the theme of this activity. The combination of e-commerce and traditional clothing industry is very consistent with the theme of this activity. Zhang Shulve and Sun Hong are college classmates. They have entrepreneurial ideas and successful practice in graduation thesis, hoping that their entrepreneurial spirit and experience can inspire and inspire other alumni and students. Therefore, the first stop of this year's activities is MasaMaso (Martha Maso). Mr. Zhou said that after the MasaMaso (Martha Maso) station, they will continue to visit many famous international and domestic enterprises such as Jingdong mall, Beiqi Benz, Lenovo and so on.