Some Famous Brands In Quanzhou Are Being Snatch Abroad.

　　 Enterprises can obtain financial support for overseas registered trademarks. Yesterday, reporters learned from the foreign economic and trade department, the provincial foreign economic and Trade Department issued a new "SME international market development fund management measures" (hereinafter referred to as the "measures"), small and medium-sized enterprises to overseas registered trademarks can not get more than 50% of the required amount of financial support. It is understood that as more and more domestic enterprises go abroad, in recent years, overseas have launched a storm of "China famous brand" trademark, and some well-known brands in Quanzhou have also been registered overseas. The frequent occurrence of the rush incident has sounded the alarm for our export enterprises. It is urgent to apply for a registered trademark in advance in the main export market.

　　 Some agencies make huge profits by rush.

"Harmony" trademark A case of being snatch abroad will be heard at the Munich District Court in Germany later this month. In recent years, "Chinese brand" has been emerging in an endless stream with the "QAC" trademark: Wang Zhihe was snatch in Germany by Ou Kai company. Canada Being snatch, Tongrentang was snatch in Japan, Hongta hill was snatch in Philippines, bamboo leaves were snatch in Korea, and Tsingtao Brewery was snatch in the United States. The case of Quanzhou famous brands being spiteful abroad is also common.

"Trademark is the core of the brand and an important part of intangible assets." Ge Yongli, general manager of Quanzhou Huize Trademark Agency Co., Ltd., said that at present, many domestic and foreign brand names are registered by overseas natural persons and trademark consulting companies. They deliberately ask for a trademark, especially a well-known trademark, to demand a huge amount of trademark transfer fees to make huge profits, while others demand from enterprises. Sales volume Royalty as a licensing fee to enter the local market.

　　 Overseas "protection name" enterprises are increasing day by day

"The number of Quanzhou enterprises applying for registration of international trademarks has increased year by year, and Quanzhou enterprises such as Quanzhou and New Zealand are actively applying for the registration. Many Quanzhou enterprises such as PEAK, POOVE and foot friends have applied for Madrid trademark registration. Wu Lixiang, general manager of Fujian Tianchi Trademark Agency Co., Ltd., said that the largest number of overseas registered trademarks of Quanzhou enterprises are Hong Kong, Macao and Taiwan, followed by the United States, Japan and other single countries, and some enterprises choose Madrid trademark international registration.

In the number of overseas trademark registration enterprises, Quanzhou can be seen in the forefront of the whole country. According to statistics, as of the end of June this year, Quanzhou enterprises carried out 357 international registration of Madrid trademarks, accounting for 3.8% of the country's total, ranking first in the national level cities. In the interview, the reporter learned that there are two ways for enterprises to register trademarks abroad. One is to register by country, namely, to apply for registration to trademark authorities of various countries. One is the international registration of Madrid trademark. The registration process of these two ways is almost the same as that in China, but the cost is higher than that in the domestic market. The registration fee of a single country is usually close to 10000 yuan, while the registration fee in Madrid is generally more than 10000 yuan.

The industry has warned that there are certain limitations in Madrid's trademark registration. The trademark that the enterprise applies for must be registered in the country or has been published in the first instance, and the lowest level must also be accepted by the domestic trademark. If the application of the Madrid Agreement and its protocol is successful, the trademark applied by the enterprise must also be held for 5 years. If the trademark is cancelled in the 5 years, the trademark registered through Madrid will also be abolished.

　　 Active registration can be subsidized accordingly.

It is understood that the registration of international trademarks can apply for a number of financial subsidies. According to the relevant regulations promulgated by our city, the trade marks registered in foreign countries and Hong Kong, Macao and Taiwan regions in China will receive a subsidy of 3000 yuan per trademark. In accordance with the Madrid Agreement Registration procedure, the registration of multi countries will be granted, and each trademark will be granted a subsidy of 5000 yuan when registered in more than 5 countries.

In addition, the implementation of the "Quanzhou protection and promotion of the development of time-honored brands" has also been issued recently. The government will grant subsidies to 50% of the actual amount of expenditure, with the subsidy of the international registration of Madrid trademark less than 100 thousand yuan.