Jinjiang Foreign Trade Shoe Enterprises Usher In "Spring"

　　 In the production shop of Ming Zhi sporting goods (China) Co., Ltd., located in the new store industrial district, Jinjiang, the workers are busy on their respective processes. For this enterprise that has only sold more than three years from the domestic market to the export market, this year's achievement is undoubtedly worth affirming. By July this year, the number of products exported to the sports market is close to that of last year.

After the baptism of economic crisis, Jinjiang foreign trade Shoe companies are facing a major explosion this year. The reporter learned from the Jinjiang Municipal Bureau of commerce that in the first half of this year, the export volume of footwear in Jinjiang was 182 million 250 thousand US dollars, an increase of 64.25% compared with the same period last year. Jinjiang shoe export enterprises have experienced a "spring".

　　 Spring of foreign trade shoe enterprises

The main market of name sports is concentrated in Europe. Compared with other foreign trade shoe enterprises, it is less than four years from domestic sales to foreign trade. Sports In this field, it can only be regarded as a latecomer. Nevertheless, in the past few years, the name sports has achieved good results.

"The number of exports of finished shoes was 1 million 800 thousand pairs the year before last, and about 4000000 pairs last year. This year, by July, nearly 4 million pairs have been exported, and it is estimated that the whole year will reach about 6 million pairs. Famous sports director Li Xusheng told reporters. Although this year's debt crisis in many EU countries has affected many export oriented enterprises, Li Xusheng told reporters that because of their cooperation, Customer In Europe, the market has relatively strong strength, so the company's European market orders have not declined, but on the contrary, there has been no small increase.

The same situation also appears in YaoLi shoe industry. Cai Longyuan, chairman of YaoLi (China) Limited, told reporters that by May this year, the total export volume of the company had exceeded 4 million US dollars, of which nearly half of the total volume of exports to Russia was. "Both the total data and the volume of exports to the Russian market have improved compared with last year."

The main reason for the sharp increase in exports is attributed to the revival of the European and American markets in the Jinjiang Municipal Bureau of Commerce. It believes that after the baptism of the global financial crisis, the economy of the European and American countries has gradually improved, and the purchasing power of local consumers has also been gradually released. Coupled with the financial crisis, large buyers in Europe and the United States have consciously compressed inventories. Now, as the economy improves, the inventory of these big buyers will surely rise. This is also the main reason for the sharp rise in shoe exports in Jinjiang.

In addition, the driving role of emerging markets can not be underestimated.

　　 Debt crisis is limited.

For the first half of the year, most export shoe companies are more satisfied. However, when talking about the forecast for the second half of this year, many enterprises still seem to be more cautious.

"The impact of the European debt crisis on the export of shoes in Jinjiang, I think, may present a more moderate process. At present, there is a recovery trend in the whole export, and it is a fast growing trend. However, from a longer period of time, such as the second half of this year, the impact of the European debt crisis will gradually emerge. Because of the inquiry, counter offer, negotiation, contract signing and export delivery of foreign trade orders, the general cycle takes several months. Therefore, its impact on exports will be lagging behind. On the other hand, in the market demand, the welfare of many EU countries is very good. When the country does not have enough money to give them welfare, their consumption expenditure will be affected, which will lead to a decline in the overall demand of the EU market. An unnamed foreign trade shoe business owner told reporters. But he also believes that the impact of the European debt crisis will not be as big as the previous global financial crisis. "After all, this is only a matter of individual countries."

This view has also been recognized by many scholars. Some scholars believe that under the European debt crisis, the EU's fiscal spending cuts are not at the expense of economic recession, but are actively seeking new economic growth points, striving to reduce deficits and stimulate economic growth. The European debt crisis has shifted the attention of the international market to Europe, and the market has eased the expectation of RMB appreciation, reducing the pressure of RMB appreciation against the US dollar, which is conducive to China's exports.

In addition to the impact of the European debt crisis, uncertainty in emerging markets will also bring trouble to Jinjiang shoe companies. Jinjiang Municipal Bureau of commerce related staff told reporters that in the first half of this year, the export trade of Jinjiang's shoe making industry could increase substantially, and the emerging markets represented by ASEAN contributed a lot. However, because these markets are relatively immature, there may be some uncertain factors in the future. "For example, the local market capacity is limited, the overall consumption level of residents is limited, and the influx of shoe products may not be able to digest in time. Therefore, in the second half of this year, the growth of shoe exports to emerging markets may not be comparable with the first half of the year.

　　 Employment and exchange rate

Export shoe enterprises are most concerned

In Li Xusheng's eyes, the issue of exchange rate will become an obstacle for the vast number of export shoe enterprises to further expand the market. But he also believes that this problem is what every business needs to face, and the impact on each enterprise is almost the same, so it will be relatively fair.

"We have considered the issue of exchange rate, for example, we can borrow all kinds of financial instruments such as exchange rate lock and so on, so as to reduce risks. Of course, the issue of exchange rate is also closely related to the arrival period of customers. If customers pay more promptly, then the risk of exchange rate will naturally drop a lot. " Li Xusheng said.

As for the problem of employment, which is troubled by the majority of shoe enterprises, the analysis report of Jinjiang City Commerce Bureau directly listed it as one of the main difficulties of Jinjin enterprises. "Due to the transfer of industries to the mainland and other factors, the difficulty of recruitment has gradually affected the development of Jinjiang's economy in recent years. After the Spring Festival started this year, Jinjiang enterprises have shown that recruitment is particularly difficult. Enterprises generally fail to recruit workers or recruit dissatisfied workers. In the past year, after the lunar calendar February, enterprises can start normal, but this year many enterprises have been in the recruitment stage, and started to start work as a result of the lack of employment. Jinjiang City Commerce Bureau staff analysis said.

However, the views on this issue are different. Jin Yi, deputy general manager of Jinjiang shoes and Garments Co., Ltd. Zhang Wenhui believes that the key is that enterprises should give proper treatment.

"This kind of treatment is not just about salary, but also includes enterprise culture construction, respect for employees and so on. Especially for Post-80 and post-90 employees, spiritual encouragement and material incentives can often play the same role. If the enterprise can give them a higher status, the turnover rate of employees will be much smaller. This is certainly a good thing for an enterprise. " Jin Yi shoes and clothing is one of the shoe manufacturers in Jinjiang in the first half of this year.