Adidas And Taobao Internet Strategy Cooperation

The strong combination of brands can always help. brand Mutual help and progress!

Yesterday, sports brand Adidas and TaoBao Jointly announced that the two sides reached a strategic cooperation, Adidas Taobao mall official flagship store officially opened. This marks the arrival of a heavyweight international brand official on the Taobao mall platform. Lining UNIQLO, bestseller, BELLE and other major international brands have entered Taobao mall in succession.

It is understood that the flagship store of Adidas Taobao mall is directly operated by Adidas sports (China) Limited, and Adidas's many sub brands are online at the same time. This is the only way to find such a complete product portfolio in the Adidas brand center of Sanlitun, Beijing. The first phase of Adidas will launch more than 200 products online, and plans to gradually launch all products on the line. Shops are not subject to shelf restrictions. Adidas Taobao mall official flagship store will also break the idea of selling goods on the Internet. All the new brands will be displayed online to consumers at the same time. At the same time, the discount area will be opened to form a multi product line integrated operation.