Enter Guangzhou Baiyun World Leather Trade Center -- Unique Vision

General manager Helen Sydney

"Since the establishment of Helen Sydney brand in 2002, we have been concentrating on the domestic market."

Wu Shan, general manager of Shanghai seamount industry and Trade Co., Ltd. introduced to reporters.

In 2002, the company started to export from abroad and set up its own brand Helen Sydney, which began to specialize in domestic sales.

"When 2002 was the easiest time to export, it was not easy to pform itself into domestic sales."

Said Wu Shan.

But when he saw that after the 2008 financial crisis, a large number of leather goods enterprises were sold abroad for domestic sales, his joy was beyond words.

Now, the women's clothing brand Helen Sydney has established a mature sales network in the whole country, and the enterprise is in the stage of steady development.

Helen's Sydney brand leather bag has gained popularity in the whole country, and has been favored by many consumers. Its sales performance has been increasing.

According to the briefing, Helen Sydney is a leather garment brand made by Shanghai seamount industry and Trade Co., Ltd.

The company has a professional design, production, sales through-train brand operation capability.

Helen's Sydney brand is positioned as a 25-38 year old urban fashion white-collar woman.

The product combines the oriental culture with western fashion by absorbing the East West fashion elements, and designing products that integrate the advantages of the East and the West.

Product production adopts three-dimensional cutting technology, and integrates exquisite workmanship to carry out limited production.

On the whole, Helen Sydney's style is fluent, free, fashionable and simple, and creates a new image of white collar women who are free and subtle, fashionable and elegant.

Focus on doing

Wu Shan told reporters that before and after 2006, the sales of Helen Sydney on the Internet were particularly hot. At the peak, there were 70 stores of Helen Sydney on the Internet. Such a difficult sales mode, though rapidly expanding the sales volume of products, also made the agents of the provinces miserable.

Low price dumping has disrupted the normal market structure.

In the end, Helen Sydney shut down all the network stores owned by customers overnight, leaving only two online sales outlets owned by the company.

Focusing on product quality and expecting to make the enterprise longer, it is the biggest wish of Mount Wu.

"Like a foreign brand, which has not been through decades of historical accumulation, has today's achievements?"

For this reason, he will not make OEM production for export.

In his opinion, his brand is more important than anything else.

Star

The avant-garde women's brand from the United States

General manager Liao Yuqing

STIYA, the famous handbag designer of Hollywood, named STIYA's stylish leather goods in STIYA, is a famous handbag brand in Europe and America.

The brand takes "fashion, alternative and avant-garde" as its theme. She is bringing this autumn and winter PU women's bag to the top of the new model to enter China's domestic market.

In July 18th, he started the operation at the flagship sample store of Baiyun world leather trade center.

According to Liao Yuqing, general manager of Greater China, American leather company, the first order meeting held recently was in good condition.

Liao Yuqing introduced that he paid much attention to the unique alternative route, which made him different from the popular products in the market.

The styled design of steya leather is the first instinct for consumers to identify brands, and is also a manifestation of brand connotation and culture.

The Chinese market has unlimited potential, but there are also enormous risks.

Liao Yuqing said with a laugh that although he had some pressure in developing the domestic market, he had his own position and style, and still depended on strong resources.

In addition, he has a complete after-sale service system to ensure the rights and interests of customers.

Liao Yuqing said, "as long as the bags are needed to repair, no matter how long the customers use, YADU will do everything possible to help customers repair."

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The business in China has only been launched soon. Next, the opening up of the chain stores, the investment promotion of franchisees, and so on will be carried out one after another.

For many foreign brands to adopt the "speed war" strategy to enter China, sage is more willing to step by step.

Liao Yuqing said that the brand wanted to develop the strategy of opening the domestic market according to the development of the brand, rather than setting a huge but meaningless business digital target.

It is reported that in order to match the brand of the Asia leather, in the near future, she will create related clothing products.