New Docking Mode Of 2010 Knitting Exhibition

Just after new year's day in 2010, I participated in China International. knitting The enterprises and buyers of the Expo received the sponsor's mobile newspaper, not only related to the exhibition, but also in-depth analysis of the industry's current situation and future development trend, monthly. This way is refreshing, and Xu Jun, a knitted fabric company from Jiangsu, reads carefully every period. He thinks that the mobile phone newspaper not only let him know the progress of the knitting Expo, but also let him grasp the overall operation of the industry in time.

The mobile newspaper is only one aspect of this year's knitting exhibition innovation. Besides, there are many new media used to promote the exhibition, buyers and spectators.

From Shang Chao and brand dealers. Purchase Detailed list

For three consecutive years, the knitted Fair has been working with the home textile exhibition jointly with the China Federation of Commerce to invite business buyers across the country. Last year, roadshows in Nanjing, Qingdao and Wuhan still kept some local businesses fresh. This year, the roadshow has entered a huge consumption power in Dalian. Some businesses have to go to the knitting Expo to purchase on the spot. The results can be more intuitive. At present, more than 220 purchasing managers of 100 large and medium-sized shopping malls, shopping centers and chain supermarkets will visit and negotiate with them. These businesses have covered all major cities in the country.

In addition to shopping malls and supermarkets, this year's knitting Expo has attracted the attention of exhibitors, as well as the purchase list brought by some heavyweight brands. Among these heavyweight brands, there are Only, a famous European fashion brand, as well as a number of well-known outdoor sports brands such as Pathfinder, polar star SHEHE, HIGHROCK and KALAS. Their procurement includes not only fiber and fabric processing, but also finished product OEM processing. According to these brands, they prefer new fibers, functional fabrics and warp knitted fabrics in fiber and fabric processing. Since they are mainly leisure brands and outdoor sports brands, they mainly purchase seamless underwear, T-Shirts, sweaters, knitted jackets, knitted casual shirts, and so on.

And professional market Opening marketing channels

Entering a large shopping mall is, of course, the thirst of most brands, but its brand is limited after all. In the course of inviting investment, the organizers of the knitting exposition discovered another huge space, the specialized market.

Last year, the organizers visited many well-known large professional markets in China, from five love in Shenyang to Bai Rong in Beijing, from Jimo in Shandong to Xinqiao in Nanjing, and their mutual understanding rose from perceptual to rational. Many wholesalers and agents visited and visited the exhibition. This year, the cooperation between the knitting exposition and the professional market is deeper. The most typical example is cooperation with Beijing BAE Rong World Trade Center.

Xu Yu, general manager of the business planning of Bai Rong investment holding group, was invited to visit the knitting Expo last year. The heavyweight brand at the exhibition was quite enchanting. "Bai Rong is undergoing transformation and upgrading, and is ready to introduce some famous brands." Nowadays, knitwear is becoming more and more abundant in Baer. Underwear, household clothes, swimsuits and so on are all more than 23 thousand square meters. This year, they are planning to re knit the knitting area.

Nanjing Xinqiao underwear market is another professional market for the key cooperation of this year's knitting exposition. It only manages underwear, the area has reached more than 30 thousand square meters, and its influence radiates in Jiangsu and Anhui. The organizers are very optimistic about this cooperation. This year, Xinqiao market will also organize traders to come to negotiate with Shandong Jimo market.

Compared with shopping malls, the door of the professional market is open, and the capital flow is fast. There is no risk of being pressed by money. Nowadays, in the professional market, the middle end brand can be seen everywhere. The secondary brand of the first tier brand also lives here, and even some shopping malls are getting goods in the specialized market. At the same time, the professional market itself has also increased demand, not satisfied with the "low-grade" equal. Professional analysis, this is the main reason why the professional market and the knitting exposition are at first sight.

Guang Fa hero posts to achieve effective docking

In the promotion of the exhibition, direct mail, e-mail, SMS, fax, professional media, exhibition hall subway platform light box advertising are all the carrier of this year's publicity. Within a few days before August 20th, people who take the subway in Shanghai may have a new report when they take the subway to report time. However, the organizers are not satisfied with the passive acceptance of the exhibition information. The two days before the exhibition, they will be sent to the professional market and shops for the first two days.

In addition, the mobile phone newspaper mentioned above will also be introduced in the exhibition. Last year, the audience who visited the knitting fair often received the invitation registered mail from the organizer in their mailbox. The mail was circulatory, and the audience would receive the last round of invitation before the exhibition. Although such work is very tedious, the organizers believe that it is worthwhile to be effective.

In this year's exhibition, the exhibition hall will open a special area to hold the brand procurement meeting. According to the list of buyers, the organizers invite qualified exhibitors to go there and negotiate with buyers one by one.