2010 Suspense Drama: Two "Chinese Famous Brand" Life And Death Robbery

Who has pushed the two Zhejiang enterprises to a dangerous whirlpool? What kind of impact have they brought to consumers? What inspirations are there behind the sudden death of two Chinese famous brand clothing enterprises?

Corda: Coronation "

In 2005, it was a historic year for Fu tat. In September 1st of this year, Zhu Fu Fa, an assistant to President, came to Beijing to attend the "China famous brand" prize presentation ceremony. When the reporter's photography focused on his smiling face, no one noticed the melancholy that he had flashed.

In fact, at this time, the wealth has fallen into financial crisis.

Less than a month after he won the honorary trophy, Zhu Fu FA was on the verge of death due to the breakup of capital chain. Finally, he was "managed" by another three Hong Group in Xiaoshan for asset restructuring.

Xu Shuilian, the founder and chairman of the board, lost control and had to retire behind the scenes.

Before that, Fudan was a Chinese private top 500 company with an asset size of nearly 1 billion 200 million yuan. In 2003 and 2004, it broke into the "ten strong" sales revenue of China's clothing industry for two consecutive years, and the "Fu Da" brand casual wear produced by the company was listed by the Ministry of Commerce as "the famous export commodities with key support and development from 2005 to 2006".

What causes the "sudden death" of fortune? After many years, many local people in Xiaoshan are still sad when they recall this life and death. Because up to now, there are only ten Chinese famous brands in Xiaoshan, and there are few clothing enterprises.

A middle-level manager who had been working for many years in the rich reach revealed to reporters that "blind investment in the outside world and poor internal management" was the main cause of "sudden death".

He said: "blind investment in real estate has led to the collapse of fortune, but the company has not introduced new management talents since its development. The management is still at the level of the former township enterprises."

According to the reporter's understanding, since 2002, the company has entered a period of vigorous development. More than 10 subsidiaries were opened there, and branches and offices were set up in New York and Osaka, Japan.

However, with the increasingly fierce competition in the international and domestic apparel industry, the company is eager to expand its booth, but gradually deviates from the main garment industry and begins to enter the real estate and tourism industry. It has successively scored two acres of land in Huizhou, Guangdong.

In May 2004, Huizhou fortune realty Limited was formally established.

In order to make good relations with the local government, Huiyang has signed a cooperation agreement with the government of the Huiyang District in September of that year, and donated 50 million kindergartens, primary schools and secondary schools to the provincial level school standards. After the completion of the project, it was paid free to the Huiyang district government for the first time.

In April 2005, the international city of Fu can officially started, with a total investment of 1 billion 500 million yuan.

In addition, it has invested in China International casual wear science and Technology Park, and the acquisition of American casual wear brands.

While investing heavily in foreign investment, Fu did not take into account the strength of the enterprise itself.

Finally, in the case of "fuse" detonating, the capital chain was broken.

A person familiar with the matter said, in fact, the investment of fortune can include real estate projects. If prudent operation is still profitable, the biggest problem inside the company is the development of the company, but not the introduction of new management personnel and management mode. Management is still in the mode of the former Township Enterprises, which is another main reason for the financial crisis.

Xu Shuilian's personal style is vigorous and effective, and the company is very strong in control.

And the old ministers who worked with him basically hold important positions in the enterprises. Due to the conflict between the top executives, there is a problem of interest distribution. It is very likely that a senior and senior officer who has grasps the financial secrets of the enterprise will reflect the situation of illegal use of loans to local banks, forcing banks to lend money.

This is a fatal blow to the capital that the original capital chain is quite tense, and has become the fuse of the whole financial crisis.

For a month after the acquisition of China's famous brand, the company became trapped in financial difficulties, making it difficult for many consumers to understand.

A woman who has been very concerned about and has consumed its products has even been excited to say that this is a "Satire" for the selection of famous brands in China, because there has been a problem in the process of selection. Why did the selection authorities fail to find this? A brand must first be healthy and healthy development, so that consumers can rest assured that they will be eligible to compete for the honor of China's famous brand.

It was like an athlete who won the championship on the court, but on the second day he was told that he had been injected with stimulants, which made people feel as bad as a fly.

At the east end of Zhongshan North Road, Hangzhou, the king's building is adjacent to West Lake Cultural Plaza.

Several golden characters of the king's building can be seen far away.

However, the famous office building of the king's group was seized in July last year to repay part of the 300 million yuan loan obligation of the beast king.

Bewang group started in the late 80s of last century. It is a large garment enterprise which mainly produces and sells leather garments, leather sofa, fur clothing and leather products.

Leather clothing had just been popular in the early 90s.

In the impression of many Hangzhou people, the fur coat of the king of the beasts was already red and purple. In some counters, the short leather jacket should be sold for thousands of yuan, while the long coat would be several thousand yuan.

For a time, the king of beasts became a domestic brand that could compete with the top grade fur coat abroad.

The king of beasts has been ranking the top of China's fur industry for 10 consecutive years. When the company was developing most vigorously, many economic indicators even ranked first in the same industry and the first place in Hangzhou's export industrial enterprises.

In 2004, the king of beasts was named "China famous brand" for its outstanding performance, and further laid its position in the field of leather clothing.

Statistics show that at the most brilliant times, the beast king group owns six core enterprises, namely Zhejiang beast king import and Export Co., Ltd., Hangzhou Baowang Building Co., Ltd., Hangzhou Fuji Bath Co., Ltd., Shixiang Leather General Factory, Jian Bridge Leather General Factory, Liangzhu fur clothing general factory, and more than 200 subordinate units such as Wang Wang fur clothing store, leisure health care, catering bath industry and so on.

The beast king group even set foot in the real estate industry.

Located in the East New District of Xin'An River, the king of heaven, Zhejiang, is the property of the Jiande branch of the beast king Real Estate Co., Ltd., which is now on sale.

For Hangzhou people, the animal kingdom group is the first enterprise in Hangzhou to introduce Japan's leisure hot spring mode, bringing a new way of leisure for Hangzhou people.

According to people familiar with the matter, the stalls of the king's group are relatively large, and diversified development is bound to require a large amount of funds to support them. Once there is any problem in the chain of funds, it may lead to the fragmentation of the king's capital.

Under the influence of the international financial crisis, the foreign trade business of bewang group has been hit hard. Poor management has aggravated the capital crisis of the king of beasts.

However, what is surprising is that after the loss of the king's tower, the chairman of the king of beasts refused to give up the "golden signboard" of the king of beasts. He said that the king of beasts could not have a building, but the brand of the beast king was still there. This is a famous Chinese brand that has been created for decades. It can not be so fragile that it can not be sold abroad, and they can attack the domestic market.

According to local relevant personages, after being hit by the auction of the building, the beast king did not give up the brand of the beast king, and began to lay down a brand store in a low profile, waiting for a chance to make a comeback.

According to reporters random interviews with ordinary consumers, many people did not know about the changing situation of the king's building, so buying clothing was not affected by it.

Because of the background of the international financial crisis, the king of beasts was even more tolerated by many consumers.

However, these consumers also expressed the hope that those clothes enterprises that won the Chinese famous brands could really be worthy of the name. If a brand name is to make consumers feel at ease, first of all, they have to live well.