• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Anta Focuses On The Two Or Three Line Market To Gain Market Growth Potential

    2010/8/18 10:25:00 60

    Anta Market Network

    August 18th,

    Anta

    Sports released yesterday's semi annual report 2010: in the first half, Anta

    Turnover

    It reached 3 billion 450 million yuan, an increase of 22.6% over the same period last year, and the profit attributable to shareholders was RMB 760 million yuan, an increase of 25% over the same period last year, with a basic profit of 30.50 yuan per share, an increase of 24.8% over the same period last year.


    The report revealed that turnover increased to 22.6%, mainly due to the increase in average selling price and sales volume, and the provision of richer product categories and distribution.

    network

    At the same time, benefiting from strong brand value, diversified product mix and effective cost control, Anta's gross profit increased by 2.2 percentage points to 43.7%.


    To achieve rapid growth, Anta believes that it is powerful.

    brand

    The strategic expansion of value and distribution network is indispensable.

    As of June 30, 2010, the number of Anta stores in China increased from 6591 in the end of 2009 to 7052, with a net increase of 461. The total sales area increased by 9.9% to 776 thousand square meters from 706 thousand square meters at the end of 2009. The average sales area increased by 2.8% to 110 square meters over 107 square meters at the end of 2009.


    In the distribution network, Anta continues to expand its nationwide distribution network to more than 7000 Anta stores, and strategy to attack the two or three line market in order to obtain huge growth potential of the market.

    At the same time, through more than 50 regional distributors jointly manage the national distribution network, and continue to expand Anta sports life series and children's series shops, so that the series of products penetrated into a diversified market segment.

    In addition, in order to better grasp the huge business opportunities of online shopping, Anta has established an official flagship network store on Taobao network.


    In addition, the strategic cooperation between Anta sports and the Chinese Olympic Committee and the Chinese sports delegation has effectively highlighted the brand differentiation of Anta sports and gradually established the image of "Anta represents China Sports".

    Anta has strategically selected basketball, running and tennis as its core products, and has signed the famous NBA super star Kevin Garnett (KevinGarnett) to sponsor sports spokesmen and influential League CBA and CUBA, as well as the popular TV program "basketball park". It has successfully created the most powerful basketball sponsorship and spokesperson resources combination in China, and has a long-term sustainable development.


    Anta said that it will continue to invest resources to further develop the market with innovative product development and design, for example, continue to optimize elastic glue and other proprietary technology, and introduce more value-added products.


    In addition, Anta will expand its FILA China business to high-end market by launching new products, opening new stores and holding new publicity activities.

    It is expected that by the end of 2010, about 200 FILA stores will be put into operation in China's first and second tier cities. The industry believes that FILA's China business will become another driving force for Anta.

    • Related reading

    Bally欲進(jìn)軍中國(guó)二三市場(chǎng)發(fā)展中國(guó)奢侈品市場(chǎng)

    Shoe Express
    |
    2010/8/18 10:06:00
    71

    Skech'S Sales In China Will Grow By At Least 50%.

    Shoe Express
    |
    2010/8/18 9:01:00
    77

    Hongxing Erke Will Go All Round To Shoot Shoes Net.

    Shoe Express
    |
    2010/8/17 16:23:00
    89

    Children'S Shoes Are Ranked Among The Ten Leading Brands Of Children'S Shoes In Haixi.

    Shoe Express
    |
    2010/8/17 15:43:00
    75

    &Nbsp Was Repeatedly Infringed; XTEP Resolutely Fought The War Of Intellectual Property Rights.

    Shoe Express
    |
    2010/8/17 15:16:00
    73
    Read the next article

    福建省計(jì)劃五年內(nèi)培育12個(gè)千億產(chǎn)業(yè)集群

    近日,福建省經(jīng)貿(mào)委出臺(tái)《關(guān)于加快產(chǎn)業(yè)集群產(chǎn)業(yè)基地建設(shè)推動(dòng)工業(yè)跨越發(fā)展的實(shí)施意見》,提出力爭(zhēng)5年內(nèi)形成12個(gè)千億產(chǎn)業(yè)集群(基地),以及若干500億級(jí)產(chǎn)業(yè)集群(基地),形成東部沿海先進(jìn)制造業(yè)重要基地,推動(dòng)福建省邁入產(chǎn)業(yè)強(qiáng)省的目標(biāo)。福建省要求培育壯大產(chǎn)業(yè)調(diào)整和振興確定的38個(gè)重點(diǎn)產(chǎn)業(yè)集群、21個(gè)成長(zhǎng)型..

    主站蜘蛛池模板: 欧美成人午夜免费完成| 漂亮诱人的女邻居| 国产精华av午夜在线观看| 中国美女一级毛片| 欧美丰满熟妇xx猛交| 免费高清在线观看| 麻豆麻豆必出精品入口| 在公交车上被站着被c| 中文字幕不卡在线观看| 极品少妇被啪到呻吟喷水| 伊人色综合一区二区三区| 都市激情第一页| 国产精品亚洲а∨无码播放麻豆 | 亚洲av永久精品爱情岛论坛| 秋霞午夜在线观看| 国产人妖ts丝丝magnet| 1000部精品久久久久久久久| 女皇跪趴受辱娇躯| 久久久久99精品成人片欧美 | 91福利视频网| 小箩莉奶水四溅小说| 久久亚洲精品无码gv| 欧美人与动性xxxxx杂性| 亲密爱人免费观看完整版| 羞羞视频免费网站入口| 国产成人无码区免费内射一片色欲| 97精品人妻系列无码人妻| 性欧美激情videos| 久久久久国色av免费看| 最近高清中文在线国语视频完整版| 亚洲色偷偷综合亚洲av78| 精品无人乱码一区二区三区| 国产伦精品一区二区三区免费下载| 你懂的在线视频网站| 在厨房里挺进美妇雪臀| 一区二区三区免费视频网站| 欧美日韩视频免费播放| 免费人成视频在线| 绝顶高潮videos| 国产三级日产三级韩国三级| 99福利在线观看|