Fujian'S Small Foreign Trade Enterprises Are Gradually Integrating With International Procurement.
Fujian
The 300 foreign trade enterprises are popular again, but unlike before, the reason why they used to be favored is the low price. Now they are favored because of the quality and service of their products.
Yesterday, Alibaba, the largest buyer in 2010, held its first meeting in Xiamen. After several rounds of screening, 300 small foreign trade enterprises in Fujian participated in the procurement meeting of the big buyer, competing for the purchase orders of the world's top 500.
It is noteworthy that Fujian's small foreign trade enterprises are gradually integrating with international procurement. How can these small enterprises become an important part of the national purchasing and supply chain and integrate into the global purchasing chain quickly, and how to play the "Fujian brand"?
Fujian's small business exports remain hidden.
Statistics show that in the first 7 months of this year, the total import and export volume of Fujian province was US $59 billion 810 million, an increase of 41.6% over the same period last year.
Among them, exports of 39 billion 590 million US dollars, an increase of 39.4%.
In July, Fujian imported and exported 9 billion 970 million US dollars, an increase of 35.8% over the same period last year, an increase of 7.8% over the same period, creating a new record for Fujian's foreign trade import and export value in a single month.
Although Fujian
foreign trade
The overall situation is improving, but the export situation of Fujian's small businesses is still hidden. The number of registered small businesses has not increased over the past two years, and the mortality rate of small businesses has not improved.
International purchasing giants in Fujian and China
It is gratifying that this time
Purchasing Association
After several rounds of screening, 300 Fujian enterprises were "matched" by international buyers.
Unlike previous purchases, previous purchases would be multiple buyers, one industry, and this procurement would have only one buyer, involving several industries, with a strong purchasing purpose, which greatly increased the chances of business.
The main buyers of this purchase include Fujian's characteristics and superior products, including tea, clothing, bags, mechanical and electrical products, etc.
"Alibaba's first big buyer activity in 2010 was held in Xiamen, showing the importance of Alibaba to Fujian, and also expressing confidence in Fujian's future economic development."
In an interview, the responsible person of Xiamen Business Bureau, who took part in this big buyer's activity, said that the activities of big buyers can not only help Fujian enterprises to break away from the current economic difficulties, but also help them to go abroad and widen the channels and markets overseas.
And the big buyer of the procurement meeting is the world's top 500 company, Auchan group. It is the leading international retail group in France, ranking 124 in the world's top 500 companies.
At present, as one of the world's leading supermarket operators, Auchan has branches in nearly 20 countries and regions, and now has 977 supermarkets worldwide, with annual turnover of up to 30 billion euros, and billions of dollars of sales in China every year, which means huge procurement opportunities for Fujian's small foreign trade.
"The role of the big buyer's procurement fair for Fujian's small foreign trade is self-evident. It can help these rapidly expand the field of foreign trade, understand the new trend and attention points of the current international procurement, and guide the international buyers to attach importance to Fujian's small foreign trade enterprises."
Lin Siming, Xiamen Yi Shun Import and Export Co., Ltd. believes that expanding the overseas market by means of e-commerce is a very important way to tide over the crisis.
"Fujian brand" should be played in international procurement.
Under the trend of international purchase, how can Fujian's small foreign trade enterprises improve themselves? Only in this way can they compete for a cup of tea? In fact, in the whole chain of international purchase, Fujian has its unique geographical location and location advantages, which is an important traffic and information hub on the West Coast of the Straits. It has great advantages in management, capital and technology. Fujian's complete industrial structure is also a condition for an international purchasing metropolis.
"Fujian has a strong design and production capacity, and it can meet the specific procurement needs of buyers, and can achieve diversification of procurement types."
Xiamen's TDC's stakeholders said that the rapid development of the pillar industries such as logistics and finance has also created a good supporting guarantee for Fujian to develop into an important base for international procurement of the eastern coast.
In fact, many local enterprises in Fujian have formed a strong influence in the same industry through their own efforts and opening wider to the outside world, occupying a wide range of domestic and international markets.
For example, Xiamen's Electromechanical, electronic products, Zhangzhou's seafood, tea and flowers, Quanzhou's footwear, luggage and clothing, and Longyan's minerals, etc., have obvious advantages in the domestic and international industries, and have attracted more and more attention from many international multinationals and domestic buyers.
In order to become an important part of the national procurement and supply chain, Fujian's small foreign trade enterprises must integrate the resources of various specialized markets, form complementary advantages, enhance service quality and brand awareness, form a strong trade value chain, integrate independent individuals and form comprehensive competitiveness, so as to better connect with international markets and new pnational purchasing trade modes.
Alibaba responsible person said that only in this way can we establish the brand of Fujian small enterprises in the international procurement market.
The official said that in the current international procurement, small and medium-sized enterprises in Fujian account for a small proportion. After perfecting their own industries, these enterprises should extrapolate these industrial chains to let the outside know, and at the same time, the government also gives relevant support.
At the same time, to let buyers see suppliers, suppliers need to disseminate information through the Internet instead of waiting.
"Small and medium-sized enterprises are not small, many buyers need small and medium-sized enterprises, so small and medium-sized enterprises should stand up and go out".
In addition, Fujian's small foreign trade enterprises must learn some new rules, learn to integrate into the global purchasing chain with the help of e-commerce platform, and catch the train of the world economy as soon as possible.
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