Transformation And Upgrading Of Xiaoshan Shoe Enterprises

　　 Today's launch of "transformation and upgrading" Xiaoshan The series of reports on traditional industrial upgrading has taken the pulse of traditional industries in Xiaoshan to record the process of transformation and upgrading with Xiaoshan's characteristic industries.

August heat wave hits Hangzhou footwear industry The production of craft shoes in the workshop is also in full swing. However, in the past 5 to September, it was the off-season of the craft shoe industry. This summer, the big craft shoe enterprises in our district kept busy orders. Why does the craft shoe industry not fade in the off-season? Yu Guojiang, vice president of the Xiaoshan craft shoes industry association, gave the reason: "in recent years, the craft shoe industry has adjusted the product structure and expanded the industry from the original production of summer products to the production of all products in winter and summer."

From the first craft shoe enterprise to more than 100, our craft shoe industry has gone through numerous ups and downs. Especially since the outbreak of the financial crisis, the export oriented craft shoes are suffering from trade barriers. In the face of difficulties, our craft shoes enterprises are ready to join hands, and actively cooperate with upstream enterprises to upgrade their products and walk out of a broad road for the development of craft footwear industry.

In December 2008, a shoe industry in Puyang went to France. art and craft shoes Encountered return, was asked to re package. The reason for European customers is simple: environmental standards have been raised. In the past, the desiccant in the shoebox can not be released. Now we must replace it with mildew proof tablets.

"A packet of desiccant three cents five cents, a piece of mildew proof triangle six cents, the cost difference 10 times." Insiders say. Starting a small environmental threshold will cost more than 30 thousand yuan for the about 100000 pairs of shoes, which is actually a trade barrier.

After the outbreak of the financial crisis, trade protectionism has risen in the world. Many countries have increased the threshold of market access, making our craft shoes industry, which is mainly exported to Europe and America, face unprecedented difficulties. "Before the craft shoe industry cluster is small, it is not valued by international competitors. With the expansion of industrial scale and the enhancement of competitiveness, it is inevitable to encounter international trade barriers." Xiaoshan craft shoes industry association official said.

In the face of the "threshold" improvement, our footwear industry began to respond positively, and actively communicated with upstream suppliers of raw materials, and worked together with them. According to the environmental protection standard of foreign market, we should improve the quality of raw materials such as glue, fabric, shoe sole and so on, and produce higher quality craft shoes. Xiaoshan craft shoe industry association thinks: "enterprises and suppliers are inseparable. In view of the" threshold "of environmental protection, enterprises themselves can hardly improve unilaterally, only with upstream suppliers to cooperate with each other, support each other, and jointly break through international trade barriers, and win a win-win situation.

The quality of products has improved and the cost has increased. With the increase of raw material prices and labor costs, the cost of production technology shoes has increased by 10% - 15%. The profit margins of enterprises are reduced, the pressure is increased, and the depreciation of the euro makes foreign customers spend the same money but can not buy the same quality products. This brings a problem is that if Xiaoshan's craft shoe enterprises continue to take the low-end line, the profit margins will become smaller and smaller, and the dilemma will once again become prominent.

To this end, our district shoe enterprises actively transform and upgrade, strengthen the development of new products, enhance the overall product quality, and enhance enterprise management and supporting equipment. They break the production of single summer products and develop winter products such as snow boots. At present, the results are beginning to show: in the first half of this year, the overall output value of craft shoes has exceeded 300 million yuan mark, while the export output value has increased by more than 30%. According to conservative estimates, by the end of this year, the output value of our craft shoes enterprises will be more than 50 million yuan, and there will be 2 to 3, and 3000 to 50 million yuan will have more than 10 shoe enterprises.

On the way to upgrading, Buck shoes and transportation shoes are among the best. Booker shoes industry is based on high-end fashion craft shoes, making deep long industries and producing leather shoes on the basis of cloth shoes. In the first half of this year, the output value of the company reached 40 million yuan, which has become the "leader" of the footwear industry in our region, leading the upgrading of the whole craft shoe industry.

In addition, some craft shoe enterprises begin to export their own products, directly contact with foreign customers, and reduce intermediate links, so as to increase the profit margins of enterprises. This has gradually changed the situation of the craft shoe industry, which depends on the export companies. So far, about 35% of our craft shoes are directly linked to foreign customers, and the products are exported by themselves. "No matter whether there will be trade barriers in the future, as traditional industries, the development of the craft shoe industry is a long way to go. Today, the entire craft shoe industry in our region is exploring a management model that meets the actual needs of enterprises and establishing a mature modern management system. Xiaoshan craft shoe industry association official said.