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Beijing Residents Increased Spending By 0.29 Percentage Points Over The Same Period Last Year.

2010/8/18 14:54:00 33

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Beijing City

Two thousand and ten

Clothing consumption

The trend press conference was held on the morning of 12. The Beijing Business Council spokesman Xu Kang announced the relevant data of Beijing residents' clothing expenses this year. In the first half of the year, the percentage of clothing expenditure for Beijing residents accounted for 10.84% of the per capita consumption expenditure, which increased 0.29 percentage points from 2009.

The spokesman said, 2009, Beijing large retail department store clothing category

Product sales

All over the annual sales of enterprises 50%.

The sales volume of clothing products in Cui Wei building and Yansha friendship mall in 2009 accounted for 80% of the total sales of the mall.

In the first half of this year, the retail sales of clothing products in Beijing amounted to 26 billion 780 million yuan, an increase of 13.7% over the same period last year.

Clothing consumption has become one of the hot spots of Beijing residents' consumption. Clothing has become a key commodity in Beijing department stores.

According to the person in charge of the modern shopping mall in West Beijing, with the rapid economic development, Beijing residents not only put forward requirements for the clothing brand, but also put forward new consumption ideas for the material, style and the single consumption price ratio of the clothing.

The clothing sales of the contemporary mall show the growth of high-end brands, and the trend of the development of low-end brands.

For the trend of clothing consumption in Beijing, experts from Beijing Institute of Finance and trade think that the high-end, the rapid development of parity enterprises and the fashion of living clothes are three major characteristics.

To build a world city in Beijing, clothing consumption should not be limited to the trend. We should consider its responsibility and mission as fashion capital, and enhance the fashion industry in the capital from four aspects of clothing culture, design, material and market.